Job Information
Boehringer Ingelheim Professional Relations Manager (North East & Yorkshire) in Yorkshire and the Humber, United Kingdom
The Position
This is an exciting new role to cover the North East and Yorkshire as part of an exciting new team build and is responsible for engaging, coordinating, and developing regional external experts, including both clinical and non-clinical experts relevant to the Cardio-Renal-Metabolic (CRM) Franchise and related medical conditions.
The PRM is responsible for coordinating and executing EE activity within the integrated regional plan focused on leveraging innovative CRM and Boehringer Ingelheim opportunities to drive increased sales and market share of existing brands as well as building advocacy for Boehringer Ingelheim.
The PRM integrates the expertise of external experts into comprehensive advocacy and multichannel strategies and tactics to align advocacy initiatives with their areas of expertise, leveraging regional insights to shape local strategies and localize assets whilst tracking and measuring the impact of regional external experts' involvement in advocacy efforts.
Tasks & Responsibilities
Regional External Experts, profiling, segmentation & targeting:
Engage, coordinate, and develop regional external experts, including clinical and non-clinical experts relevant to the CRM Franchise and associated medical conditions.
Coordinate the interaction between regional and local EEs internally and externally.
Support mobilization of these advocates locally and nationally to drive sales and increase market share of existing brands, aligning with ICP and CRM franchise goals.
Serve as a company ambassador in front of regional experts.
External Experts advocacy strategy and development:
Define and coordinate the regional advocacy strategy, creating and executing an integrated regional plan focused on leveraging innovative CRM and Boehringer Ingelheim brand opportunities.
Identify and map key regional influencers, understanding the competitive CRM landscape.
Provide insights from key external partners to guide regional and national strategy.
Collaborate with internal teams, advocacy groups, and other stakeholders to incorporate the expertise of external experts into comprehensive advocacy and multichannel strategies and tactics.
Execute regional marketing activities and some central in line with the integrated regional plans and external expert development.
Planning & budget management
- Play a supportive role in brand planning and resource planning to help define the budget to be allocated to the EE mobilization and EE advocacy development.
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.