Job Information
General Motors Social Media Strategist in Warren, Michigan
Job Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.
Overview:
The General Motors Global Social Marketing team is looking for a motivated and detail-oriented Social Media strategist to support the social media and brand engagement efforts for one of our leading vehicle brands. This individual will assist in managing the social media presence across platforms, supporting the execution of best-in-class campaigns that align with the brand’s key customer demographics. You’ll play a key role in ensuring that social content is relevant, engaging, and consistent across channels, while supporting the broader social media strategy.
As a social-first thinker with a passion for digital trends, you’ll assist in managing content calendars, collaborating with internal teams and agencies, and helping foster a loyal, engaged social community. Your ability to adapt to fast-paced environments and your experience in social media execution will help elevate the brand’s presence and meet key KPIs, including reach, engagement, and brand loyalty. Prior experience and/or interest in automotive, truck category, premium auto, performance vehicles, and/or racing while not required, an advantage for this role.
Key Responsibilities:
Content Planning Support: Assist the social media team and external agencies in the development of evergreen social media strategies and content, ensuring alignment with content pillars, product education, and seasonal content needs.
Content Calendar Coordination: Help manage the social media content calendar, collaborating with cross-functional teams to ensure timely delivery of content. Work closely with internal teams, legal, and third-party partners to ensure all content meets necessary approvals and guidelines.
Channel Management Support: Assist in managing brand social media channels, ensuring content is formatted correctly and optimized for platform-specific best practices.
Community Development & Engagement: Support the development of loyal social media communities across platforms, assisting in managing influencer relationships and user-generated content (UGC) initiatives to foster brand advocacy.
Project Management Support: Help organize meetings with internal and external teams to coordinate content planning, timelines, and deliverables. Track the progress of social media campaigns and ensure all milestones are met.
Collaboration: Work closely with cross-functional teams, agencies, and partners throughout the content development process to ensure successful campaign execution.
Metrics Reporting Assistance: Collaborate with the analytics team to gather data and provide insights for monthly performance reports, helping to refine future content strategies.
Platform Best Practices: Assist in maintaining relationships with social platform partners, learning from best practices, and staying informed on innovative content strategies.
Brand Consistency: Help ensure that all content on social platforms reflects the correct brand tone, voice, and messaging.
Trend Monitoring: Stay updated on emerging trends in social media to support the development of timely and relevant content strategies.
Global Coordination Support: Assist in aligning content sharing strategies across global teams, ensuring content resonates in multiple markets.
Requirements:
Experience: 2+ years of experience in social media, campaign support, or community management, with a strong understanding of social media platforms and trends.
Platform Expertise: Familiarity with major social media platforms (Meta, Instagram, TikTok, YouTube, etc.) and an understanding of best practices for engaging content on these platforms.
Creative Passion: A strong understanding of brand tone and language, with the ability to create content that is aligned with the brand’s voice.
Project Management: Strong organizational and project management skills, with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment.
Communication Skills: Excellent written and verbal communication skills with a keen attention to detail.
Collaboration: A team-oriented approach, with the ability to collaborate effectively with cross-functional teams and external agencies.
Proactive Approach: A self-starter who is proactive in driving results and solving problems efficiently.
Education: Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
Additional Job Description
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
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Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
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