Job Information
General Motors Media Lead - Customer Care & Aftersales (CCA) in Warren, Michigan
Job Description
Hybrid OR Remote : This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, or Milford], you are expected to report to that location three times a week, at minimum
Relocation:
This job may be eligible for relocation benefits.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
The Role:
This role is critical to CCA to help us interface with a Media Agency, analytics teams and internal brand teams to develop and execute our service and parts media strategy yearly - who to target and how to reach them through Media!
As the Media Lead for Customer Care & Aftersales responsible for Certified Service, Parts Brand, Parts eCommerce, Chevrolet Performance, and Technician Recruitment you will have the opportunity to support several different areas across the Customer Care and Aftersales (CCA). You will be charged with driving innovation and pushing boundaries of emerging media to engage with new and returning customers across the national tier. You will be asked to bring new ideas and strategies that will elevate the brand presence and positively influence our relationship to deliver on key media and brand KPIs.
What You’ll Do (Responsibilities):
Form the strategic vision and media planning process for T1 Certified Service (across all divisions), Parts Brand (GM Genuine and ACDelco), Parts eCommerce, Chevrolet Performance, and Technician Recruitment
Manage our T1 Media AOR and media operations process
Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
Work effectively with the Brand teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
Integrate media ideas across the Marketing/Sales/Field/CX/Experiential/Branded Entertainment Teams, along with Creative AOR to facilitate the coordinated tiered National, Zone, LMA approach to all media channels
Effectively own and manage the allotted budget and drive appropriate investments and mix
Create and oversee Test & Learn and analytic media initiatives and audience strategy including but not limited to MSI (Marketing Strategy and Intelligence), MAS (Marketing Applied Sciences), and Performance Marketing, in the development of reports, mix models, identify and drive media key performance indicators and high value behaviors across all channels and optimization plans
Liaison with GM Research and Performance Marketing in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans
Develop and foster a relationship with MediaOne central experts including Audience, Ad Tech, and channel leads
Present and inform leadership across retail, sales and marketing and adjacency areas of the business of CCA’s media plans, new opportunities, etc.
Monitor and analyze key performance metrics; optimize campaign activities on a weekly basis alongside analytic team
Help guide and provide recommendations of how to optimize national account co-branded campaigns
REQUIRED CORE COMPETIENCIES:
Forward looking mindset: the ability to spot trends and understand where the industry and opportunity will be in the future
Thinks strategically and navigates effectively though complex situations
Analytical data experience
Ability to deliver results in an ambiguous environment
Strong communication skills and the ability to influence others
Excellent research and presentations skills
Takes initiative, is proactive, and composed under pressure
Highly organized and ability to work cross-functionally
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
Our Company (https://search-careers.gm.com/en/working-at-gm/)
Our Culture
How we hire (https://search-careers.gm.com/en/how-we-hire/)
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.