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Sun Pharmaceuticals, Inc Head - Corporate Marketing in India

Position: Corporate Marketing & Branding Head

The individual would be responsible for setting up corporate marketing function for Sun Pharma & plan related activities/campaigns to strengthen corporate brand equity not just in India but globally. This is a leadership position thatll involve development of strategic communication plan & ensure implementation through a team. He/she will be reporting directly to the CEO, India Business. This role will not be an individual contributor role.

Critical outcomes of this role:

Strategic Insight Development

  1. Liaise with market research agencies to discover consumer insights for corporate communication

  2. Conduct regular assessment of stakeholder experience across various touchpoints

  3. Translate corporate philosophy & strategic direction into communicable plans

Corporate Campaign Design & Deployment

  1. Develop core communication ideas/concepts for ATL

  2. Manage communication agencies for content creation & digital marketing

  3. Develop annual brand plan & ensure media planning

Corporate Digital Assets

  1. Custodian of corporate websites & social media handles

  2. Design & develop digital activations with corporate messaging

Corporate Activations

  1. Identify opportunities for corporate branding within existing activations

  2. Develop new brand properties that help strengthen Sun Pharmas corporate brand imagery

  3. Ensure cross-functional integration for adoption of corporate branding guidelines across the organization

Corporate Brand Assets

  1. Owner of corporate brand logo; develop brand guidelines

  2. Ensure compliance of corporate brand guidelines in all marketing & packaging material

Background:

  1. Minimum 18 years of professional experience in building & scaling up corporate brands

  2. Strong PR experience in a leadership role will be preferred

  3. Proven track record in managing large brands

  4. Played an active role in formulating corporate communications strategy

  5. Educational Qualification: MBA (Premier B-Schools)

We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.

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