Job Information
Lenovo Japan Commercial Marketing Senior Manager in Tōkyō, Japan
Japan Commercial Marketing Senior Manager
General Information
Req #
WD00063696
Career area:
Marketing
Country/Region:
Japan
State:
Tokyo
City:
Chiyoda-Ku
Date:
Tuesday, April 23, 2024
Working time:
Full-time
Additional Locations :
- Japan - Tōkyō - Chiyoda-Ku
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .
Description and Requirements
■ Role
• Why does this role exist?
Lenovo's commercial business growth is critical for driving Japan's business growth. We seek a strong commercial marketing Sr. manager who has a strategic mind and is passionate about building Lenovo awareness with professional customers and leading quality leads acquisitions with good customer insights to improve the conversion probability, by developing a marketing strategy, and using a variety of updated marketing tactics for the executions.
As our company is transforming from PC-centric to a variety of service & solution-offering organizations across business units in Lenovo, we seek strong leadership to manage this transition.
• R&R
Responsible for the E2E planning and execution of comprehensive marketing activities targeting each segment of the large enterprise, SMB, channel partners, and services by maintaining efficient ROI, and acquiring and nurturing quality leads to lead to business growth and share gains.
Build good relationships with WW and AP counterparts to maximize the use of ATL&DG assets as well as work with solutions partners to develop a go-to-market strategy with compelling messaging and content for all stages of the funnel.
Take advantage of diverse media and digital marketing techniques, maximize awareness of Lenovo’s services and solutions offering, success stories and thought leadership in the market, and contribute to mid and long-term sales revenue maximization.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints and open to use the data-driven insights to pursue PoCs to approach the target audience.
Establish a clear influencer/advocate strategy and build strategic relationships with subject matter experts, partners, and vendors to attract target verticals and market segments
■ Key Interaction with:
• Reporting to Japan CMO
• Elaborate plan with members of the Commercial marketing team
• Put the plan into practice with agencies.
• Collaborate with Sales and e-Commerce team.
• Collaborate with 4P strategy/Operation team AP Commercial marketing director and team
• Alliance partners (Microsoft, Intel, AMD, Nvidia, Adobe)
■ Business Trip (Location, frequency):
A few times a year in AP
■ Career Path:
CMO of Japan, AP or WW marketing role
■ Requirements (Experience)
• Must-have:
12 - 15 years of experience in the IT industry and B2B environment
5 years+ of People management experience
In-depth knowledge and experience in the latest marketing trends
Experience in collaboration and reporting with APAC and WW marketing teams, such as program PDCA, KPI performance tracking, and sharing of campaign success experiences
Lead nurturing using marketing automation
5+ years in digital and online marketing
• Good to have:
Microsoft/Intel marketing development fund experience
Work experience in International Companies
■ Requirements (Skill, Competency)
• Must-have:
Fluent English, Fluent Japanese
Self-Starter/Entrepreneurial
Understanding of a series of sales processes such as contact acquisition and lead generation, and experience in developing measures at each stage
High-level logical thinking, critical thinking
Strong analytical and problem-solving skills
Logical communication skills
Ability to deliver quality results under stress and strict time constraints.
Practical, flexible, and result-oriented mindset (no silo, no bureaucracy)
Demonstrated ability to address complex and ambiguous business problems with minimal guidance.
Strong English proficiency required to interact with APAC &HQ teams in face-to-face, phone to phone interactions
MS Excel and PowerPoint
• Good to have:
Personal network with Marketing experts in IT industry
Knowledge of PC industry
Knowledge of IT/High tech industry
Additional Locations :
Japan - Tōkyō - Chiyoda-Ku
Japan
Japan - Tōkyō
Japan - Tōkyō - Chiyoda-Ku