Job Information
The Coca-Cola Company Senior Manager Flavors Sparkling in Tokyo, Japan
The role of this position is to lead brand management & marketing of Sparkling Flavors Brands; including but not limited to Fanta, Sprite, Canada Dry, Real Gold, other reginal sparkling brands, and new brands.
In partnership with Japan &South Korea cross-functional teams, Global Sparkling Flavors community network, and the bottling partners, he/she will be expected to deliver high-quality brand experiences to the consumers and customers in the most disruptive, effective and efficient way, and to develop disproportionate and innovative platform for business growth.
What You'll Do for Us
With entire Sparking Flavors portfolio in consideration, her/his focus on leading the acceleration of unlocking full business potential of Fanta TM business.
Lead brand business diagnosis (consumer centric, as well as channels, competition, customers and trends), strategy proposal, core business growth & new innovation pipeline development, campaign planning/execution, and market operation execution.
Lead future product pipeline to deliver sustainable revenue and profit by closely working with related functions, such as R&D, Technical, Procurement, Human Insights, Design, Finance, Legal and Commercialization.
Collaborate with Contents/End to End Experience/Agencies to deliver the disruptive consumer experience/communication/promotion to grow the Brand.
Develop commercial plans by closely working with related functions, such as franchise operations, channel team and Bottling partners.
Work closely with the Global Sparkling Flavors community to ensure local market dynamics are well reflected in global strategy development, synergize with other markets for bigger enterprise-wide contribution with scale, efficiency and expertise.
Manage marketing budget in alignment with brand strategy and productivity guidelines.
Qualifications & Requirements
Brand management / Marketing experience with big and/or global brands and/or emerging local brands: Proven experience in leading business with holistic consumer marketing experience; holistic market/business diagnostics to identify key issues, consumer in-depth insight identification, brand growth strategy development, innovation (business model, new product development), and campaign design/development, communication/creative development.
Proven track record of leading complex projects with multiple senior stakeholders.
Global communication skill, Fluent verbal and written English, to participate in global community.
Attributes: Collaboration with Leadership, Strategic thinking, Consumer centric mindset, Strong passion and responsibility to deliver results, Ability to establish trust and build partnership across teams and geographies, Influential communication, Visioning, Positivity, Open minded and curious
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Connection to the global marketing team: We translate global strategy into local consumer based execution through collaborating with the multicultural team
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.