Job Information
American Express Digital Acquisition - Analyst-Marketing in Tokyo, Japan
Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Make your mark on one of the most iconic global brands.
Digital Acquisition - Analyst-Marketing
This position is an exciting opportunity to work in the fast-paced and dynamic environment of Japan Digital Prospect Acquisition. Japan Digital Acquisition is a top priority for the business growth and this individual will play a key role in driving that business forward.
■ Key goals are to:
Provide best in class prospecting experience.
Establishing new innovative acquisition initiatives to fuel future growth.
Collaborate with relevant parties; including local, Global team represented by the Enterprise Center of excellence and Enterprise Digital & Data Solutions Team.
Drive New Account Acquired (Number of card applications) growth centered on increasing the team KPI rate of card applications on the American Express web site.
■ Responsibilities:
Focusing on developing best in class UI/UX for entire Digital Acquisition channel both prospecting and referring customers.
Overseeing the management and delivery of those marketing initiatives by partnering with the channel owners who manage upper funnel and our product owners who managing each product performance.
Partnering with our colleagues overseeing Prospect CardShopTeam to develop marketing contents that influences conversion, as well as develop customized journeys that reflect an increase in personalization.
Responsible for working closely with key stakeholders in the enterprise Center of excellence to drive the capabilities development that will help enhance the content testing and user experience for Digital Acquisition.
■ Minimum Qualifications
Digital marketing experience: Last 3 years’ work experience specifically digital acquisition preferred.
Excellent oral and written communication in Japanese/English, including meetings and discussions with overseas based colleagues.
Good understanding of consumer attitudes, online behavior, and interactive technologies
Comfortable working with data and software tools and able to distill actionable insights/trends.
Solid understanding of card economics and financial concepts, e.g., ROI.
Results oriented and good project management - ability to drive projects/partners towards deadlines.
Excellent relationship and influencing skills and proven ability of driving results within a matrixed organization.
Must be detail-oriented, a creative thinker, a team player, organized and efficient.
Team player and excellent communication skill to work with colleague across the lines.
Self-motivator who enjoys working in a fast-paced environment and can handle multiple projects simultaneously.
Proficiency in Micro Soft Office, notably Excel and PowerPoint.
lProject /Stakeholder management experience specifically using JIRA platform preferred.
Qualifications
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Job: Marketing
Primary Location: Japan-Tokyo-Minato-ku
Schedule Full-time
Req ID: 24005990