Job Information
IBM MCC Copywriter (So Paulo) in São Paulo, Brazil
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
The Blue Studio is IBM's internal creative team, responsible for the strategic evolution and expression of the IBM brand across every experience and encounter, internally and externally. The Blue Studio is part of IBM's Marketing function and supports all of IBM, horizontally, across all businesses, and vertically, from the top of the funnel to the bottom. The work crosses nearly every category of output: research and strategy, communications and content development, symbology and systems, digital and physical experiences, and tools and training. Our goal is to maintain modernity, sophistication, and tangibility, and to promote understanding of the IBM brand in the world.
Copywriting role:
In the Blue Studio, your words matter. Here, you'll become part of a creative, collaborative team, partnering with world-class strategists, designers, producers and creative directors to tell compelling stories about the technologies changing our world and the people who put them to work. Your primary responsibilities will be to:
Distill complex concepts into sharp headlines that capture attention and drive engagement
Craft scripted dialogue and voiceover that can inspire, elevate and explain
Dive deeper into topics with additional surround materials, including digital ads, blogs, emails, video scripts, white papers and more
Act as storyteller and steward of the brand, infusing IBM's brand voice, style, and messaging into every deliverable
Required Technical and Professional Expertise
4+ years marketing or advertising writing (agency or in-house)
Superior English language writing skills with a keen eye for detail (diction, syntax and grammar)
Portfolio of work demonstrating success in the main responsibilities of the position (in English)
History of pitching ideas and presenting work to creative directors, partners and stakeholders
This is a Hybrid role, attendance to the office will be required only 3 times peer week (IBM Tutóia-SP).
Todas as vagas so elegíveis para pessoas com deficiência ou reabilitadas.
Preferred Technical and Professional Expertise
Degree in English, creative writing, advertising, journalism or related area of study
Advertising or marketing agency experience
History of work with international clients
Professional social/broadcast media content
Collaboration with diverse, distributed teams through tools such as Box, Figma, Mural etc.
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.