AbbVie Brand Manager Immunology, Scandinavia in Stockholm, Sweden
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter (https://twitter.com/abbvie) , Facebook (https://www.facebook.com/AbbVieGlobal) , Instagram (https://www.instagram.com/abbvie/?hl=en) , YouTube (https://www.youtube.com/user/AbbVie) and LinkedIn (https://www.linkedin.com/company/abbvie) .
Abbvie is looking for a Brand Manager Immunology, Scandinavia
AbbVie is currently in an exciting phase, launching several new treatments in the immunological area, and we are looking for a Brand Manager to join our team. As Brand Manager, you report to the Business Unit Manager Scandinavia, and you are part of a cross-functional Brand Team consisting of marketers, medical experts, Market Access, Finance and Sales representatives.
You lead the launch through our highly skilled cross functional teams where energy is strong and the team spirit high. You will ensure gathering of customer experience insights across the Brand to focus the Brand Team on the delivery of patient-centric strategies and tactics. You are responsible for leading the brand planning process and ensure consistency from brand strategy creation to tactical execution.
As a marketeer in our team, you will play a significant role in the operational planning and implementation of our marketing initiatives, across channels, to ensure a successful launch.
Key responsibilities include:
Navigate the Global Brand Strategies into local strategies reflecting local market dynamics and stakeholder needs.
Secure input and stakeholders’ viewpoints to develop a robust and accurate understanding of the Patient Journey
Propose strategic objectives for the Brand Team based on Patient Journey findings and adjust strategies to ensure patient-centricity.
Lead the development of the local Integrated Brand Plans and the 1-year Tactical Brand Plan involving all relevant internal functions and stakeholders
Effectively manage and execute all marketing brand activities as per Brand Plan.
Ensure insights and viewpoints are synthesized into identification of target segments and communication objectives, to optimize brand positioning.
Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Global Brand Story.
Guide the design and implementation of all marketing activities include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives.
Drive monitoring of brand KPIs, track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.
Bachelor's degree, biological sciences, pharmacy, business related field, or equivalent
3-5 years of experience in a brand manager position within biotech/pharmaceutical industry, with proven track record of successful marketing planning and implementation
Ability to lead, motivate and coordinate cross functional teams
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes
English language proficiency verbally and in writing
Please contact our recruiting consultant Peter Wasserman at Sales Clinical Services, +46 (0) 70 816 88 72, or Business Unit Manager Kristina Norrman, +46 (0) 70 526 10 83, or Business Unit Manager, Annika Thunborg, +46 (0) 70 305 6922 if you have questions about the position.
Yes, 25 % of the Time
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Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.