Job Information
The LEGO Group Senior Copy Writer in Shanghai, China
Senior Copy Writer
Location Shanghai, Shanghai, China
Job ID 0000024650
Category Creative & Design
Job Description
Are you ready to enter the role as one of our key creative drivers in the development of LEGO campaigns and social contents aimed at Chinese children and adults?
This is your chance to bring to life the essence of the LEGO brand in China. Ensuring that the LEGO DNA is present in everything we say will be one of your most important tasks!
No relocation assistant is provided for this role.
Core Responsibilities
To be a part of the creative ideation process for campaign, social and digital content.
To develop creative concept and copy to be used in comms.
To be able to present ideas clearly and strategically to partners in marketing team
Drive social content creation and amplify in different channels
Play your part in our team succeeding
Our LEGO Agency (OLA) is the in-house agency function in the organization that performs as lead agency for the LEGO Group and focuses on delivering best-in-class campaigns, insight-driven & fit-for-purpose solutions across the LEGO Group. The global development is driven out of The LEGO Group HQ in Billund, Denmark. Location-wise, TLA has four additional, local /regional hubs, based in four main regions – AMS, EMEA, China & APAC.
Our LEGO Agency Asia, serves the Asian markets, covering both China and APAC markets. OLA Asia is focused on developing campaigns for the whole Asian region (with special focus on China) including regional occasion campaigns, amplifying global campaigns to fit the Asian region and localization of campaigns. Covering full value chain from campaign strategy to final in-store solutions.
The Copywriter is reporting to the Creative Director LEGO Agency China/APAC and is responsible for securing strong creative output. The Copywriter will be reporting to and working closely with the Creative Director, located in the Shanghai Hub.
The Copywriter will be part of a team that will be communicating to millions of children, shoppers and giftgivers in China. Play a role in building one of the world’s most beloved brands in an exciting, emerging market.
Do you have what it takes?
Min 5 years experience in copywriting at an advertising agency
Experience in creating quick-turnaround content for social and digital platforms.
Strong conceptual portfolio
Strong understanding of social platforms and their requirements.
Advanced both Mandarin and English language
Please include the following in your application:
Your current CV
A portfolio of your work and samples that show us what you are passionate about
#LI-JL3
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.