AMVETS Jobs

Role & Responsibilities:

Job Definition (Key Purpose of the Job) :

With holistic understanding of China’s digital media landscape & platforms, this role is accountable in searching and sharing best practices, introducing new capabilities & tools, build corporate media deal and agency pool, support brands’ marketing team to drive digital media efficiency to empower our brands and grow our business.

Key Result Areas:

Drive paid media center of excellence to elevate precision consumer engagement

• Create robust corporate media strategy and work closely with brands on annual planning to enable business growth

• Develop guidelines, how to win playbook/ use cases and KPI frameworks together with brands for key China media platforms

• Champion data driven media investment and precision consumer engagement leveraging data & intelligence and consumer assets analytics

• Work closely with brands to drive insights to action and impact/ efficiencies on media campaigns and build best in class way of working for paid media together with brands

• Monitor, analyze campaign performance from both media efficiency and business impact angle, report KPIs and provide functional expertise on improvement opportunities

• Introduce industry trends and best practices and be the “go to” person for paid media & planning

• Drive share, learn & reapply across brands via regular workshops and informal sharings

Lead for corporate partnership with key media platforms

• Act as the key contact person and form strategic partnership with key media platforms, Douyin, Red, etc.

• Lead in annual group media agreement and look for saving opportunities across brands with regards to digital/ ecomm spending and drive for results.

• Initiate media innovation together with media platforms. Work with cross functional teams and brands to conduct pilot campaign and build POC.

• Build corporate media agency pool and continuously track performance to optimize agency list.

Competency Requirements :

Behavioral Competencies -

• Communication

• Driving for results

• Business Acumen

• Building trust

• Customer Focus

• Building Partnerships

Desirable –

• Adaptability

• Innovation

• Continuous Improvement

• Continuous Learning

Functional Competencies –

• Sound know how on China digital media landscape, key media platforms and marketing tactics

• The ideal candidate will be a well-seasoned manager with experience of a mid level brand marketing or media planning role.

• They will specialize in media strategy, planning, precision consumer engagement, agency management

• They will have a high degree of commercial acumen and will bring a results and ROI focused approach to decision making.

• They will have good relationship-building skills to support across a diverse portfolio of brands and a complicated matrix.

• Consumer passion and a strong collaborative spirit are key traits as well as being an excellent communicator, displaying a high degree of credibility and also self-awareness.

Experience

• Minimum Relevant Experience: 5 Years

• Nature of Work: Digital/ Media/ Marketing

• Experience of working as a media planning/ brand marketing expert, in agency or a corporate role

• Will be a strong relationship-builder, capable of gaining trust & buy-in from key stakeholders.

Academic Qualifications

Minimum Degree Held: Bachelor

Language Proficiency:

Fluent in : English/ Mandarin

R-20240418-0006

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