Job Information
The Nature Conservancy Media Relations Specialist - 55783-WA in Seattle, Washington
OFFICE LOCATION
United States
Candidates living in Virginia, Kentucky, Tennessee, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, or Louisiana are preferred. Although this role is open to anywhere in the US. Remote and hybrid options are available.
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WHO WE ARE
The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world's toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity{rel="nofollow"} and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube{rel="nofollow"} to hear stories from staff or visit Glassdoor{rel="nofollow"}.
One of TNC's primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we'll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply - we'd love to hear from you. To quote a popular saying at TNC, "you'll join for the mission, and you'll stay for the people."
WHAT WE CAN ACHIEVE TOGETHER
The Media Relations Specialist collaborates with colleagues in marketing/communications, philanthropy, government relations, conservation and other departments to facilitate media campaigns, produce and collect storytelling content, and manage earned media metrics. You will work across multiple projects simultaneously and maintain relationships with the media and other stakeholders to effectively communicate The Nature Conservancy's (TNC) programs, values, and mission.
The Media Relations Specialist is an integral contributor to TNC's Marketing and Communications Division. The Media Relations Specialist is responsible for helping advance the organization's strategic priorities and brand through earned media placements for the Southern U.S. Division. TNC's Southern U.S. Division is comprised of Virginia, Kentucky, Tennessee, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi and Louisiana. In collaboration with the Media Relations Manager, the Specialist crafts story ideas, curates media lists, develops outreach materials and messaging documents, monitors media placements and creates coverage reports. They also follow media trends and journalists, and engage with various outlets and communities, via social media.
As the Media Relations Specialist, you will:
Serves as key team member on assigned communication and/or media initiatives.
Write, edit, and distribute communications materials around strategic conservation accomplishments, priorities, and other division announcements.
Implement and manage media tactics.
Research and maintain up-to-date lists of media contacts along with relevant coverage areas.
Write, edit, and distribute media training and briefing materials for TNC staff and trustees.
Develop press material templates and amplification content.
Track and report key metrics of success for earned media placements.