Job Information
Gap Inc. Associate Manager - Media Operations in San Francisco, California
About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
This is a role in the central digital organization of Gap Inc. The media operations team supports all Gap Inc brands and markets to enable best-in-class digital advertising at scale. This role is a partner to the media strategy teams within Gap, Old Navy, Banana Republic, and Athleta, as well as the data & analytics, product management and digital operations teams within corporate HQ.
What You'll Do
Process: Work with performance marketing teams to streamline audience selection, distribution and targeting. Includes segmenting customer data, maintaining privacy compliance, implementing tracking tags & other technical operations.
Innovation: Support new campaign strategies, working with our agencies and network partners (incl. Google, Facebook, Pinterest, TikTok). Iterate audience segments based on Gap Inc’s customer data inventory and share learnings across the portfolio.
Technology: Partner with product management and IT teams to fully leverage our ad tech stack. Develop deep understanding of our customer data platform in order to develop selection rules, distribute audiences and troubleshoot data quality issues.
Data: Understand the basic performance metrics that drive our eComm business and customer lifecycle, and log match rate between platforms. Help maintain data privacy compliance in partnership with our legal and InfoSec teams.
Growth: The responsibilities of a media operations associate will evolve as we find new ways to deliver great customer experiences across our portfolio of brands.
Who You Are
Previous working experience in digital marketing.
Experience working with a customer data platform (CDP), customer relationship management (CRM) tool, or managing databases.
Experience managing performance marketing campaigns and developing audience targeting strategies.
Some knowledge of tag management, tracking pixels, data feeds, data collection and exchange.
Strong written and verbal communication skills, ability to translate technical concepts to non-technical stakeholders.
Detail oriented with ability to manage multiple priorities concurrently
High levels of autonomy and ability to troubleshoot independently. Creative problem solver.
Excellent interpersonal skills; works well as a part of a team; able to interact with various management levels.
Benefits at Gap Inc.
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $87,900 - $116,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.