Job Information
Walmart Manager, Digital Marketing - Email in San Bruno, California
Position Summary...
What you'll do...
If you're passionate about leveraging email marketing to drive B2B engagement and excited about the opportunity to make a significant impact with a fast-growing Walmart Marketplace platform, we'd love to hear from you. We're seeking an experienced Email Marketing Manager to lead our B2B engagement initiatives with sellers on our Marketplace platform. The ideal candidate will manage and activate targeted manual and automated email campaigns aimed at increasing seller onboarding, engagement, retention, and satisfaction. We're looking for someone adept at email optimization, A/B testing, with a strong understanding of B2B marketing strategies, exceptional communication skills, and a proven track record of driving results through email marketing efforts.
You'll sweep us off our feet if:
You're a hands-on marketer proficient in email marketing policies, platforms, and tools.
You're a cross-functional collaborator capable of aligning multiple teams on a consistent approach to email marketing communications.
You're a results-oriented and data-driven professional determined to deliver business growth.
Y ou'll make an impact by:
Managing day-to-day operations of the email marketing platform (HubSpot) and deploying regular and automated email campaigns, including campaign planning, segmentation, scheduling, and activation.
Managing and optimizing automated lifecycle email campaigns to increase seller engagement with the email channel, leveraging content personalization, localization, dynamic content, and behavioral targeting.
Defining email channel SOPs and principles (frequency, relevance, etc.) for both promotional and transactional emails, continuously aligning with stakeholders to ensure consistent governance and use of email capabilities, minimizing seller fatigue.
Developing and executing email marketing strategies to effectively engage Marketplace sellers, focusing on driving engagement, driving product adoption, providing valuable resources, and fostering relationships.
Utilizing data-driven insights to segment seller lists and personalize email content based on seller behavior, preferences, and lifecycle stage.
Collaborating with the content team to produce engaging and relevant content for email campaigns, including product updates, business updates, best practices, and seller success stories.
Conducting A/B tests to optimize email performance, including open rates, click-through rates, and conversion rates.
Monitoring and analyzing key email marketing metrics and KPIs to track campaign performance, identify trends, and make data-driven optimizations.
Providing regular reporting and insights on email campaign performance, including recommendations for optimization and future strategies.
Working collaboratively with cross-functional teams, including Creative, Marketing Ops, GTM, Business, Product to ensure seamless execution of email campaigns.
Contributing to the Seller Marketing MarTech product roadmap to drive enhancements of the email marketing capabilities.
Ensuring all email marketing activities comply with relevant regulations (e.g., GDPR, CAN-SPAM) and follow industry best practices.
Staying abreast of industry trends, emerging technologies, and best practices in email marketing and B2B engagement, and incorporating relevant insights into our strategies.
Preferred Qualifications:
Bachelor's degree in Marketing , Engineering, or related field.
4+ years of experience in email marketing, preferably in a B2B or SaaS environment.
Proficiency in email marketing platforms and marketing automation tools, preferably HubSpot.
Solid understanding of email design best practices, HTML, CSS, and responsive design principles.
Experience with dynamic content and content localization/translation.
Experience with A/B testing, segmentation, and targeting techniques.
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
Understanding of B2B sales cycles and customer journey mapping.
Experience with marketing automation segmentation.
Experience with other marketing communications channels such as SMS, in-app messaging is a plus.
Proficiency in a contemporary CRM platform (HubSpot preferred).
Proven ability to master and learn processes and platforms quickly.
Excellent communication skills - both verbal and written.
Collaborative work ethic as partnership with stakeholders at all levels is key.
A bility to move fast in an often ambiguous and fluid environment.
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
About Walmart Marketplace
Join Walmart, the #1 omni-retailer in the world, and its fast-growing Marketplace business and team. The Marketplace business is our third-party seller business on Walmart.com . It is already large, growing rapidly, and a top-three strategic priority for the company . We enjoy a scrappy, startup culture and environment - but with the resources of the Fortune #1 company . Come help us grow this critically important business to Walmart.
About Walmart
Join Walmart and your work could help over 2 6 5 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement . From day one, you'll be empowered and equipped to do the best work of your life.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
HOBOKEN, New Jersey US-10279:The annual salary range for this position is $96,000.00-$186,000.00
San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Advertising, Marketing, Working on cross-functional teams or projects
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.