AMVETS Jobs

Job Description

​This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.

The Role

The Marketing Applied Sciences team is responsible for developing analytics-driven solutions to help GM Organizations achieve their business goals.

As the Senior Strategist – CRM Analytics & Insights, this individual will lead the delivery CRM Analytics and Insights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac) and Corporate Brands, helping them quantify the impact of our CRM and providing recommendations for optimization. The ideal candidate will have a strong background in CRM, digital analytics, and marketing technology, with the ability to translate data insights into actionable marketing strategies across our iconic brands and integrate CRM analytics into cross-channel experiences.

This person will work cross-functionally and collaboratively to provide actionable CRM reporting and insights to the enterprise business marketing teams in the form of automated reports, deep dive analysis, customer profile analysis, closed loop reporting. The team is focused on delivering future-focused, internally managed CRM reporting for our marketing teams.

What You’ll Do

• Lead the delivery CRM Analytics and Insights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac) and corporate brands, helping them quantify the impact of CRM and providing recommendations for optimization.

• CRM analysis & optimization: Analyze CRM influence on lifecycle engagement, retention, and conversion of key funnel activities

• Identify opportunities for improvement; monitor ongoing campaign performance identify optimization opportunities.

• Elevate CRM findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.

• Build and manage relationships with cross functional stakeholders to identify and prioritize key marketing and media questions.

• Oversee and assist in developing brand strategists, reviewing stakeholder deliverables and providing feedback.

• Help businesses establish measurement goals and chart a route to activate those goals. 

• Partner with data scientists to ensure data quality and accuracy.

• Understanding of how to mesh multiple data sources (CRM, Site, and offline actions) for to design actionable reporting and insights

• Collaborate with Marketing Technology teams on data ingestion requirements, availability, feeding detailed requirements, ideating, and innovating

Additional Job Description

Skills & Abilities (Required Qualifications)

• 6+ years of experience in Owned Media, Web, CRM, and/or Customer Lifecycle Analytics

• Bachelor's degree (or equivalent work experience) in Computer Science, Data Science, Software Engineering, or a related field.

• Deep understanding of and experience with CRM reporting and measurement frameworks

• Ability to integrate data and findings from a variety of data sources and present a holistic view of a position

• Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of new analytics capabilities for the team

• Advanced-level understanding of email service providers and associated optimization & analytical tools

• Strong understanding of Marketing Automation platforms and CRM systems

• Deep Experience with data visualization tools (e.g., Tableau, PowerBI), analysis tools (Excel, Databricks, Snowflake etc.), data querying (SQL, Python, R, etc.) and Marketing Analytics platform suites: i.e. Adobe Experience Platform, Adobe Analytics, Adobe Consumer Journey Analytics etc.

• Experience with statistical methods, and experimentation techniques.

• Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.

• Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable.

• Demonstrated ability to work proactively and independently while guiding strategy and collaborating with stakeholders

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Master’s or MBA degree in Analytics/Data Science, Econometrics, Statistics, Psychometrics, (Bio)Statistics, Applied Mathematics, Operations Research, or another quantitative field. preferred, but not required.

• PMP

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

Compensation:

• The expected base compensation for this role is: $85,100 - $158,000. Actual base compensation within the identified range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

• Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

• Company and matching contributions to 401K savings plan to help you save for retirement;

• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

• Tuition assistance and student loan refinancing;

• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.