Job Information
IsoMetrix Account Based Marketing Coordinator in Remote, Ontario
IsoMetrix is a leading integrated risk and compliance management software company with offices in the USA, Canada, Australia, United Kingdom, and South Africa. We provide state-of-the-art solutions for ESG, EHS and GRC management.
Backed by the leading private equity firm Carlyle, an investment firm with $293bn of assets under management, SaaS-oriented business model.
Main purpose of Job:
Develop, coordinate, and execute account-based marketing campaigns. Collect data about target demographics and analyze market trends to improve the company's marketing efforts. Marketing coordinators track sales data and work with marketing teams to achieve marketing goals.
Advantages of working for IsoMetrix:
Remote role (bi-weekly work from an office location maybe required)
Birthday leave
Unlimited access to learning platform
Competitive health and pension contributions
Primary responsibilities
Strategize, execute, and optimize a data-driven ABM strategy to achieve sales goals
Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
Collaborate with sales and marketing to select key accounts, delivering a tailored message
Deliver account research and analysis to drive ABM strategies
Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
Partner closely with marketing and sales teams to ensure strong marketing and sales alignment
Document processes and best practices for marketing and sales teams to reference
Minimum qualification and experience:
ABM (Account Based Marketing) experience is essential
Sales and/or Marketing Qualification
2+ years of experience in account-based marketing role.
Experience with ABM Tools and ABM platforms, CRM systems, and marketing automation tools is essential to manage the technical aspects of ABM campaigns.
Highly organized and efficient with the ability to develop and execute against an evolving plan
Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders
Team player that is able to work both collaboratively and autonomously
Strong project management, time management, prioritization, and organizational skills
Experience managing and prioritizing multiple projects simultaneously
Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
Proactive self-starter, demonstrating high initiative and critical thinking
Proven ability to think strategically, but with exceptional attention to detail in execution
Personal attributes:
Understanding of both sales and marketing processes
Must have strong communication, interpersonal skills, and time management skills.
Energetic, self-driven person.
Positive attitude, team player, and hard worker.
Stay calm under pressure and can multitask.
Passion for software systems and quick learner.
Good documentation skills.
Spanish-speaking candidates preferred
The IsoMetrix DNA encompasses the following core values and behaviours:
Own It!
Do the right thing
Embrace Ideas
Win together
Think Beyond