Job Information
Bristol Myers Squibb Associate Director, MF Marketing- Hematology in Princeton, New Jersey
Working with Us
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .
Summary:
The Associate Director, MF Marketing- Hematology will play a critical role in supporting the development and execution of brand strategies to drive the continued success of a first-in-class erythroid maturation agent. This role will contribute to the strategic planning, execution, and commercial expansion efforts, including the launch of the myelofibrosis (MF) indication .
Responsibilities:
Marketing Strategy & Lifecycle Management:
Support the development and execution of strategic marketing initiatives to maximize commercial success.
Assist in lifecycle planning, including indication expansion, real-world evidence initiatives, and new market entry strategies.
Contribute to brand positioning, messaging, and customer segmentation to strengthen competitive differentiation.
Partner with cross-functional teams to ensure alignment and seamless execution of lifecycle strategies.
Myelofibrosis Launch Execution:
Assist in the implementation of a go-to-market strategy for myelofibrosis (MF) indication , ensuring successful adoption.
Support HCP engagement and market education initiatives
Collaborate with medical affairs and regulatory teams on scientific communications, publications, and thought leader engagement.
Work with market access teams to support reimbursement and payer strategy execution.
Market Research & Competitive Intelligence:
Conduct market research and competitive analysis to identify trends, challenges, and opportunities.
Monitor competitive threats, including biosimilars and emerging therapies, and recommend strategic responses.
Leverage data analytics and customer insights to optimize brand strategy and execution.
Cross-Functional Collaboration & Execution:
Work closely with sales, market access, regulatory, and medical affairs teams to align marketing initiatives with broader commercial goals.
Support the development of field materials, training programs, and digital marketing campaigns.
Engage with external partners, including agencies and vendors, to ensure high-quality execution of marketing programs.
Performance Monitoring & Business Insights:
Track key performance indicators (KPIs) and analyze marketing effectiveness.
Provide business insights and recommendations to the Executive Director and senior leadership.
Manage project timelines, budgets, and resources to ensure efficient execution of marketing initiatives.
Qualifications:
Bachelor's degree in marketing, Business, Life Sciences, or related field (MBA preferred).
Minimum 5 years of experience in pharmaceutical marketing, brand management, or lifecycle management, preferably in hematology or rare diseases.
Experience in supporting product launches, preferably in hematology, oncology, or rare disease indications.
Strong analytical skills with the ability to translate market insights into actionable strategies.
Proven ability to work cross-functionally and manage multiple priorities in a dynamic environment.
Excellent communication, organizational, and project management skills.
Preferred Skills:
Experience in hematology, oncology, or rare disease pharmaceutical marketing.
Familiarity with digital marketing trends, omnichannel engagement, and customer-centric strategies.
Strong financial acumen with experience in budget management and forecasting.
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
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Company: Bristol-Myers Squibb
Req Number: R1591431
Updated: 2025-05-03 03:23:47.847 UTC
Location: Princeton-NJ
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.