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Woodward Communications, Inc. ACCOUNT EXECUTIVE OUTSIDE SALES in Prairie du Chien, Wisconsin

ACCOUNT EXECUTIVE OUTSIDE SALES

Job Details

Job Location

Wisconsin Iowa Shopping News - Prairie du Chien, WI

Position Type

Full Time

Education Level

4 Year Degree

Travel Percentage

Road Warrior

Job Shift

Day

Job Category

Sales

Description

Overall Responsibilities :

Sales

  • Prospect for, sell and provide advertising and marketing services to new and existing accounts in person, by mail, and by telephone.

  • Prepare advertising for input into production.

    Revenue Generation - Generate revenue from Run of Paper (ROP) advertising, digital advertising, preprints, we-prints, cross-selling, in-person and virtual events and special sections and features.

    Marketing - Identify key accounts for whom to develop marketing proposals.

    Participatory Management - Function as an active participant in helping the department achieve its goal through participative management and teamwork.

    Specific Responsibilities :

  • Generate revenue from company products to meet or exceed departmental goals.

  • Sell and service existing accounts.

  • Prospect for new accounts by cold-calling, telemarketing, use of special promotions and other means.

  • Assist customers in the development of their advertising plans, including graphics and layout ideas.

  • Meet deadlines for advertising copy.

  • Work together with colleagues from other departments to improve efficiency and enhance productivity and profit .

  • Maintain current and complete information on accounts.

  • Ensure that all advertising is published in accordance with WCIs established rates, contracts, policies, standards of acceptance, federal, state and local laws.

  • Follow established credit policies.

  • Assist with counter and telephone customers as needed.

  • Assist in territory coverage as needed.

  • Assist in the research and development of special sections and public relations promotions.

  • Utilize company marketing tools to generate revenue.

  • Prepare presentations for customers and prospect for advertising/inserts, preprints and other special sections.

  • Suggest and initiate ideas for improvements on current methods and procedures to enhance the efficient operation of the department and the overall operation.

  • Maintain a customer comes first environment with proactive commitment to internal and external customer service.

  • Actively participate in the Great Game of Business.

  • Participate in company training programs.

  • Other job-related duties as assigned.

Qualifications

Behavior : Self-motivated, positive and resourceful. Shows enthusiasm for the business. Perform responsibly with little supervision. Practice discretion and preserve confidentiality of customers, advertisers, and the company. Present a positive and professional image to the public. Behave in a manner consistent with the values of Woodward Communications, Inc., as expressed through the vision, mission, core values and ESOP culture. Maintain a valid drivers license.

Skills : Communicate effectively and persuasively. Good listening skills. Ability to interpret verbal and non-verbal language. Demonstrate strong English and spelling skills. Logical, detail-oriented and creative. Analyze information and handle sales objections. Good time management skills.

Knowledge : College degree or equivalent successful career track with a minimum of one year in advertising, sales, marketing or business.

Benefits:

  • 401(k)

  • 401(k) matching

  • Dental insurance

  • Employee assistance program

  • Employee Stock Ownership Plan

  • Flexible schedule

  • Flexible spending account

  • Gym & Fitness Reimbursement

  • Health insurance

  • Health savings account

  • Life insurance

  • Mileage Reimbursement

  • Paid Holidays

  • Paid time off

  • Parental leave

  • Professional development assistance

  • Retirement plan

  • Travel Assistance

  • Tuition reimbursement

  • Vision insurance

  • Volunteer Time Off

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