Job Information
SCRAM Systems Marketing Operations Internship in Phoenix, Arizona
Job Summary:
As a Marketing Operations Intern, you will have the opportunity to work on several impactful projects that will help you develop a comprehensive understanding of marketing strategies, data-driven insights, and cross-functional collaboration. See below is an overview of the key projects that you'll be involved in as a part of this internship.
Duties/Responsibilities/Projects:
Spanish Market Segmentation:
Assist in analyzing the Spanish-speaking customer base and identifying key demographic, psychographic, and behavioral traits to develop more tailored marketing strategies.
Help create customer personas based on segmentation insights to improve targeted campaigns for Spanish-speaking audiences.
Work with the marketing team to design and execute campaigns specifically tailored to this segment.
Data Analysis:
Analyze data from various marketing campaigns, including email, social media, and website traffic, to identify trends and insights.
Support in the creation of reports and dashboards to track key performance indicators (KPIs) and campaign success.
Use data analysis to recommend improvements in marketing strategies, ensuring efficient resource allocation and optimizing marketing performance.
Direct Mail Campaigns:
Assist in the execution of direct mail campaigns, from the creation of mailing lists to the design and distribution of physical mailers.
Help track the effectiveness of direct mail campaigns, gathering response rates, and assisting in measuring ROI.
Collaborate with the team to continuously refine direct mail strategies based on performance data and customer feedback.
Cross-Collaborative Communication:
Collaborate with various departments, including sales, customer success, and product teams, to align marketing efforts and ensure seamless communication across all channels.
Help maintain effective communication to support unified messaging in campaigns and ensure that all teams are on the same page regarding campaign goals and progress.
Participate in regular cross-functional meetings to provide updates, share insights, and gather input on ongoing marketing initiatives
Skills/Abilities:
Background in Marketing preferred
Proficient in Microsoft Office Suite
Familiarity with CRM systems, HubSpot knowledge preferred.
Analytical Skills
Digital Marketing Awareness
Creative Thinking
Excellent organization, meticulous attention to detail, task and time management, as well as follow-through skills
Excellent cross collaborator, communicator and presenter
High Level Experience and interest and/or willingness to expand knowledge of data analysis
Strong copywriting and editing skills.
Willingness to Travel
Adaptability and Eagerness to Learn
Team Oriented
Education and Experience:
Bachelors' graduation bound, preferred but not required
Experience with transferable skills from marketing internships, retail management, and/or marketing field associate degrees will be considered
Physical Requirements (With or without reasonable accommodation):
Sitting: over 70%
Standing: Under 15%
Walking: Under 15%
Reaching: Under 15 %
Kneel: Under 15 %
Squat: Under 15 %
Lift/Carry: 5 -25 lbs
* All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.