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SCRAM Systems Marketing Operations Internship in Phoenix, Arizona

Job Summary:

As a Marketing Operations Intern, you will have the opportunity to work on several impactful projects that will help you develop a comprehensive understanding of marketing strategies, data-driven insights, and cross-functional collaboration. See below is an overview of the key projects that you'll be involved in as a part of this internship.

Duties/Responsibilities/Projects:

Spanish Market Segmentation:

  • Assist in analyzing the Spanish-speaking customer base and identifying key demographic, psychographic, and behavioral traits to develop more tailored marketing strategies.

  • Help create customer personas based on segmentation insights to improve targeted campaigns for Spanish-speaking audiences.

  • Work with the marketing team to design and execute campaigns specifically tailored to this segment.

Data Analysis:

  • Analyze data from various marketing campaigns, including email, social media, and website traffic, to identify trends and insights.

  • Support in the creation of reports and dashboards to track key performance indicators (KPIs) and campaign success.

  • Use data analysis to recommend improvements in marketing strategies, ensuring efficient resource allocation and optimizing marketing performance.

Direct Mail Campaigns:

  • Assist in the execution of direct mail campaigns, from the creation of mailing lists to the design and distribution of physical mailers.

  • Help track the effectiveness of direct mail campaigns, gathering response rates, and assisting in measuring ROI.

  • Collaborate with the team to continuously refine direct mail strategies based on performance data and customer feedback.

Cross-Collaborative Communication:

  • Collaborate with various departments, including sales, customer success, and product teams, to align marketing efforts and ensure seamless communication across all channels.

  • Help maintain effective communication to support unified messaging in campaigns and ensure that all teams are on the same page regarding campaign goals and progress.

  • Participate in regular cross-functional meetings to provide updates, share insights, and gather input on ongoing marketing initiatives

Skills/Abilities:

  • Background in Marketing preferred

  • Proficient in Microsoft Office Suite

  • Familiarity with CRM systems, HubSpot knowledge preferred.

  • Analytical Skills

  • Digital Marketing Awareness

  • Creative Thinking

  • Excellent organization, meticulous attention to detail, task and time management, as well as follow-through skills

  • Excellent cross collaborator, communicator and presenter

  • High Level Experience and interest and/or willingness to expand knowledge of data analysis

  • Strong copywriting and editing skills.

  • Willingness to Travel

  • Adaptability and Eagerness to Learn

  • Team Oriented

Education and Experience:

  • Bachelors' graduation bound, preferred but not required

  • Experience with transferable skills from marketing internships, retail management, and/or marketing field associate degrees will be considered

Physical Requirements (With or without reasonable accommodation):

  • Sitting: over 70%

  • Standing: Under 15%

  • Walking: Under 15%

  • Reaching: Under 15 %

  • Kneel: Under 15 %

  • Squat: Under 15 %

  • Lift/Carry: 5 -25 lbs

* All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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