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Company Description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.  With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Overview

The Digitas Health Account Planning team uncovers breakthrough customer insights, and helps our teams to turn them into big creative marketing ideas. Planning is part of the creative organization (and tightly integrated with creative). You will report to the SVP/Head of Planning.

The ideal Vice President/Group Director candidate has at least 10 years' experience applying new customer insight in a marketing, creative agency or professional services firm. Most importantly, we are looking for candidates with enthusiasm for pushing the frontier of how marketing can evolve to meet the needs of an ever more powerful consumer.

Responsibilities

The VP/Group Director is the customer insight "lead" for designated Digitas Health clients, with 3 primary responsibilities:

• Use customer insight to help the team come up with great creative marketing ideas

• Identify high impact opportunities for developing new customer insight

• Create approaches for coming up with customer insight

Additional responsibilities:

• Determine where and how in-depth insight about the consumer's attitude and behavior can help make our clients' marketing more successful and where the opportunities are

• Identify customer insights from existing client/Digitas Health data and translating them into relevant marketing program implications

• Apply innovative research and "listening" methodologies to create relevant customer insights

• Partner with our primary researchers, internal analysis group and client data/research organizations to maximize their work's customer insight and marketing program application value

• Improve the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team

• Apply the Digitas Health approach to marketing program development, and inspiring your teams to embrace a "pull" approach to marketing

• Lead team brainstorms that produce fresh insight and maximize team contributions

• Create demand for account planning's contributions by demonstrating its impact

• Manage 2 mid-level planners

Qualifications

• At least 10 years' experience working in marketing or strategic services organizations

• Qualitative research experience applying qualitative research techniques

• Familiarity with interpreting and applying quantitative research

• Undergraduate degree

• Graduate degree

• Familiar with segmentation, analytics and media research tools

• Understand what makes consumers "tick"

• Discern the customer insight and "human truth" from mounds of data

• A passion and empathy for the consumer's perspective

• Passionate about applying modern qualitative methodology to the development of insight

• Experience applying insight to marketing program development and helping the creative team translate it into creative magic

• You can quickly gain the trust of clients and internal team members at all levels

• Web experience (and passion!)

• Build demand for account planning

• Experience bringing account planning to clients and teams who haven't used it before

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines. No vendor/agency solicitation please.