Job Information

NBC Universal Analyst, Reporting – Consumer Insights in Orlando, Florida

JOB SUMMARY: The Consumer Insights team within Universal Parks & Resorts (UPR) conducts research among guests and future visitors to learn about them and their experience, using survey research as well as other approaches. The Reporting Analyst with the Systems Team within UPR Consumer Insights provides insights for leaders across the division by creating, modifying, and producing ongoing report templates, dashboards, and other data visualizations that analysts and clients use to make critical decisions. The CI Reporting Analyst collaborates with Research Analysts and other colleagues to understand their need for data visualization and uses the Tableau Reporting platform to create these reports and dashboards for them. Core to the role is the involvement in producing reports on a regular basis when needed (weekly, monthly, quarterly, yearly), which resort leaders on multiple coasts use to stay informed on the performance of their teams and businesses. To be successful in this position, candidates should have experience in both creating and implementing changes to ongoing reports, along with an affinity for design and displaying information in aesthetically-pleasing, easily digestible, and organizationally appropriate ways. As these reports will be used regularly to inform key decisions within Universal Parks & Resorts, candidates should have a strong desire to display information that is fully validated, easy to understand, and delivered on time. This is a salaried position.


  • Collaborates with colleagues to create new ongoing report templates, dashboards, and other visualizations from collected survey data in the Tableau reporting platform (or other tools).

  • Modifies existing ongoing report templates and dashboards built in the Tableau reporting platform.

  • Produces and validates ongoing reports generated from Tableau report templates on a regular weekly, monthly, quarterly, and yearly basis.

  • Works on self-directed special projects to enhance professional abilities, department initiatives, or efficiencies.

  • Provides guidance and recommendations to colleagues on data visualization options, including industry trends, and best practices.

  • Maintains familiarity on all systems and processes utilized by the CI Systems team.

  • Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.

  • Performs other duties as assigned.

    SCOPE: The Consumer Insights Systems team provides critical technical infrastructure support for both Universal Orlando Resort and Universal Studios Hollywood. The CI Reporting Analyst is integral to generating existing reports and developing new reporting templates for both coasts, empowering Research Analyst colleagues to discover new insights as well as inform senior leadership on results from ongoing and custom research studies.


  • Intermediate to advanced experience with the Tableau reporting platform.

  • Solid understanding and experience creating database-driven report templates and dashboards, as well as modifying existing report templates and dashboards.

  • Ability to manage and produce reports on a regular weekly, monthly, quarterly, or yearly basis containing primary research, ultimately utilized by leaders at all levels within Universal Parks & Resorts.

  • Detail-oriented, with a drive to take proactive ownership of the accuracy and timeliness of reported data.

  • Desire to work in a collaborative, team-oriented approach to design the most effective data visualizations in reports and dashboards that identify trends and unlock key insights.

  • Technical and quantitative reasoning skills with a desire to understand survey questionnaires, research methodologies, and the purpose of the research.

  • Highly collaborative team player who proactively seeks input and feedback before, during, and after development, is an excellent problem-solver, and is able to think creatively to find solutions to the issue at hand.

  • Flexible with tasks, able to quickly adapt to changing priorities and tight timelines.

  • Familiarity with databases and Structured Query Language (SQL) will help in this position.

  • Understanding of statistical concepts such as significance testing, weighting, Z-Test, etc. will help in this position.

  • Familiarity with survey data variable types and nuances will help in this position.

  • Familiarity with Qualtrics survey software platform will help in this position.

  • Familiarity with SPSS or similar analytical software will help in this position.

  • Familiarity with Alteryx data transformation software will help in this position.

    EDUCATION: Bachelor’s degree is required.

    EXPERIENCE: 3-5 years of exemplary performance as a CI Associate Reporting Analyst, or equivalent experience in report and dashboard creation and maintenance, or an equivalent combination of education and experience.

    Your talent, skills and experience will be rewarded with a competitive compensation package.

    Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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    Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2021 Universal Studios. All rights reserved. EOE