Job Information
Lenovo North America ISG Marketing Campaign Manager in Nuevo León, Mexico
North America ISG Marketing Campaign Manager
General Information
Req #
WD00054530
Career area:
Marketing
Country/Region:
Mexico
State:
Nuevo León
City:
Monterrey
Date:
Monday, July 17, 2023
Working time:
Full-time
Additional Locations :
Mexico - Nuevo León - Monterrey
Mexico - Nuevo León - Monterrey
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .
Description and Requirements
About Lenovo
Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society. By designing, engineering, and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation - to create better experiences and opportunities for millions of customers around the world. Join us in defining our world of tomorrow and creating smarter technology for all!
Lenovo's Infrastructure Solutions Group (ISG) provides end-to-end IT solutions and services for organizations at any scale. We empower our customers to dramatically accelerate their organizations, improve their industries, and solve humanity’s greatest challenges. A trusted partner every step of the way, we provide reliable infrastructure and support with Smarter Infrastructure Solutions, Cloud Computing, Analytics, AI, As-A-Service, Edge Computing, and more.
About Our Team
Lenovo is a leader in genuine innovation and smarter technology for all. We’re looking for someone who can embody the Lenovo Culture and is not afraid to think deeply and boldly, take ownership, and lead with integrity.
The ISG NA Marketing Campaign Manager is a key player in driving marketing strategy and initiatives aimed at infrastructure decision makers across business sizes and industries. This team player gets excited about driving integrated marketing campaigns and programs to continue to build brand awareness, consideration, and demand for Lenovo's data center solutions. This strong collaborator will also engage in cross-team initiatives designed to promote our broader portfolio of end-to-end technology solutions to the North America market.
This marketing professional will be responsible for end-to-end planning, content sourcing/creation, execution, and optimization of integrated marketing campaigns in alignment with business and marketing goals. This is a cross-functional and collaborative position that will work closely with teammates, WW marketing teams, product teams, Geo peer teams, and Sales.
What You’ll Do
Own the strategy for the development, communication, and optimization of multiple cross-functional, multi-channel GTM campaigns to drive awareness, consideration, preference, and demand within new and existing customers
Ensure alignment with specific marketing and business objectives and compliance with funding requirements and internal processes and policies
Collaborate with functional team members to execute the campaign activities and tactics on schedule and within budget
Partner with the North America lead development team to ensure alignment on strategy, next steps, targets, and communication of feedback and results
Communicate and advocate for NA’s content, funding, and support needs, while providing insights and feedback to WW Marketing, business segments, etc.
Manage relationships with creative agencies and internal creative teams
Lead the sourcing, development/creation, and enhancement/localization of content pieces needed for successful campaign execution
Assist in reporting up and out on campaign results (e.g., benchmarks, KPIs, optimizations, effectiveness, etc.)
Participate in cross-business group initiatives that elevate the Lenovo master brand, helping to grow awareness, consideration, and preference for the entire portfolio of Lenovo solutions
Position Requirements
PowerPoint Design and development
Presentation and communication skills
Campaign Development, Organizing, Management, Planning and Strategies.
Agency Management
Alliance Marketing and Alliance Management Budgeting
Budget Management Content Curation
Content Development, Production and Management
Microsoft PowerPoint Presentations
Microsoft Office
Problem Solving
Program Budgeting
Project Management
Strategy Development
Preferred skills
Digital Marketing
Microsoft Dynamics 365
Customer Relationship Management (CRM)
Anaplan, Adobe Experience Manager (AEM)
Proofreading, Copywriting Marketo
Adobe Marketo Engage
Field Marketing
Marketing Events
Why Lenovo?
Lenovo is a US$70 billion Fortune Global 500 company, with 60,000+ employees and operating in 180 markets around the world. We are the #1 PC company on the planet, BCG's 50 most innovative companies, and one of Interbrand’s 100 BEST global brands. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy, and sustainable digital society. By designing, engineering, and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation - to create better experiences and opportunities for millions of customers around the world.
Additional Locations :
Mexico - Nuevo León - Monterrey
Mexico - Nuevo León - Monterrey
Mexico
Mexico - Nuevo León
Mexico - Nuevo León - Monterrey , * Mexico - Nuevo León - Monterrey