Job Information
Nestle CX Senior Marketing Activation Manager in North York, Canada
A little bit about us
While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people.
We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.
Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.
Position Snapshot
Business area: Nestlé Canada Inc.
Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid
What to Expect:
Are you passionate about creating engaging and effective marketing communications that drive consumer loyalty and brand growth? Do you possess the strategic vision, leadership, creativity, and analytical skills needed to elevate communications through exceptional platforms and experiences?
In this influential, senior role, you will collaborate closely with cross-functional teams, agencies, and partners to ensure the delivery of high-quality, consistent, and engaging marketing plans. Your primary focus will be to lead the creation of a seamless and integrated experience strategy for consumers, brought to life through key channels such as web, CRM, sampling, coupons, and promotions. In tandem, driving positive change in the way we operate to deliver best in class services for marketers and results for the organisation while also be essential.
A day in the life:
Lead the definition and implementation of an integrated consumer experience and journey strategy aligned with brand objectives and consumer needs.
Empower a team of 3 CX specialists to deliver excellence across activation channels, ensuring quality and consistency of content, design, and functionality.
Manage the evolution of activation best practices, staying updated on industry trends and applying learnings to improve performance and efficiency.
Track and capture data to unlock consistency across the digital ecosystem, measure and optimize activation outcomes and insights.
Build strong partnerships internally and externally to harness best-in-class capabilities and practices.
Create opportunities for brand growth through loyalty and direct commerce, implementing loyalty programs and initiatives that enhance consumer retention and lifetime value.
Role Requirements
Bachelor’s degree in Marketing, Business, or related field
5+ years of experience in marketing activation, digital marketing, or consumer experience
Proven track record of leading and managing activation teams and projects
Strong knowledge of web, CRM, sampling, coupons, promotions, and experiential channels and best practices
Preferred Skills
Experience with data tracking, capture, and analysis tools and platforms
Experience with loyalty and direct commerce programs and initiatives
Excellent communication, presentation, and interpersonal skills
Ability to work in a fast-paced and dynamic environment
Ability to think strategically, creatively, and analytically
Ability to collaborate and influence across multiple stakeholders and partners
Benefits
Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
Company matched pension plan
Four weeks of Vacation and five personal days (Personal Paid Holidays)
Flexible and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Access to Educational Assistance & Tuition Reimbursement
Bonus eligibility
Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
Adoption benefits to remove some of the financial barriers associated with adoption
Free Nespresso Coffee Machine and $100 monthly coffee credit
Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
#LI-Hybrid
What you need to know
We will be considering applicants as they apply, so please don’t delay in submitting your application.
Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.
If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.