Job Information
Wells Fargo Strategic Business Manager - Marketing Channel Strategy & Revenue Optimization in NEW YORK, New York
About this role:
Wells Fargo is seeking a Strategic Business Manager (Senior Lead Marketing Consultant) on our Marketing Channel Strategy & Revenue Optimization team as part of Enterprise Marketing Services . Learn more about the career areas and business divisions at wellsfargojobs.com .
The Marketing Channel Strategy & Revenue Optimization team is responsible for maximizing the revenue of Wells Fargo's marketing channels while curating best-in-class experiences for our customers - supporting owned media, email, search engine optimization, next best conversation strategy, experimentation, and paid media enablement.
As a Strategic Business Manager, you will lead in a role equivalent to a chief of staff in our marketing center of excellence supporting all of our consumer facing businesses. You will be a thought partner to the Marketing leadership team and peer teams to track progress on our goals, authoring leadership communications, support organization evolution and lead our risk and controls book of work. You will also head cross-channel strategies to help us improve and operationalize processes to improve ways of working.
This is a unique opportunity to develop a deep understanding of Wells Fargo marketing, build strong cross-functional relationships with leaders across the enterprise, and quickly drive meaningful impact at an organizational level. This is a multifaceted role that will require an exceptional degree of business savvy as you help to shape the brand of the Enterprise Marketing Services organization through your ability to lead in a fast-paced environment with minimal guidance and be curious and deliver with excellence. A broad understanding of marketing will be necessary to support deliverables within a large, complex, regulated organization. An exceptional eye for fine details and ability to interact at a senior-executive level and maintaining oversight on projects, initiatives, and deliverables ensuring consistency and execution.
In this role, you will:
Be the central point of contact and have responsibility for risk and controls routines, RSCA planning as we build out new functions and processes across the 6 team functions (Digital Owned Media, Email, Audience Decisioning, Paid Media, Search Engine Optimization, and Experimentation Optimization)
Lead the establishment of cross-channel consistent governance process, routines and revenue tracking with collaborative routines for owned channels
Be responsible for the build out and operationalizing of executive level routines, business unit reviews and stakeholder interlocks across the enterprise
Support cross-functional team on annual planning and joint goal creation and tracking
Responsible for collecting content, data and authoring weekly stakeholder emails
Maintain monthly OKR tracking
Key contact for business resiliency, finance and HR
Facilitate and manage agendas and content for town halls, coordinate deliverables across the team, and drive accountability for follow-ups
Coordinate cross-functional projects and initiatives as needed
Required Qualifications:
7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
7+ yearsofexperience in amarketing, strategy, consulting, or similar role
Familiarity with Marketing strategy and operations
Demonstrated experience as a business manager, chief of staff, consultant, or equivalent, preferably within a financial services or marketing organization
Experience in authoring leadership communications at a senior-executive level
Superb writing, meeting facilitation,PowerPoint, and overall communication skills
Strong quantitative and analytical abilitieswith deep storytelling experience
Able to effectively communicate with in small groups and large strategicforums
Proven track record of getting things done from strategy to execution
Exceptional ability to work effectively cross-functionally, influence and bring others along
Energized by highly-matrix organizations and challenges
Ability to prioritize work, meet deadlines, achieve goals, across multiple projects and initiatives simultaneously and work under pressure in a dynamic and complex environment
Job Expectations:
Willingness to work on-site at stated location on the job opening.
This role offers a hybrid work schedule.
Ability to travel up to 10% of the time.
This position is not eligible for Visa sponsorship.
Posting locations:
New York, NY
Charlotte, NC
*Salary will vary based on work location.
New York City - Pay Range: $133,300 - 237,100 annually
- May be considered for a discretionary bonus, Restricted Share Rights, or other long-term incentive awards.
Required location(s) listed above. Relocation assistance is not available for this position.
Pay Range
$111,100.00 - $237,100.00
Benefits
Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.
401(k) Plan
Paid Time Off
Parental Leave
Critical Caregiving Leave
Discounts and Savings
Health Benefits
Commuter Benefits
Tuition Reimbursement
Scholarships for dependent children
Adoption Reimbursement
Posting End Date:
3 May 2024
* Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Company: WELLS FARGO BANK
Req Number: R-357262-1
Updated: Thu Apr 18 00:00:00 UTC 2024
Location: NEW YORK,New York