Job Information
Robert Half Marketing Analyst in New York, New York
Description
As a Digital Advertising Specialist for a jewelry seller on Amazon, your primary responsibility will be to develop and execute digital advertising strategies to increase brand awareness, and sales of the jewelry products on the Amazon platform. You will work closely with the marketing team to optimize advertising campaigns, manage PPC (Pay-Per-Click) campaigns, and utilize DSP (Demand-Side Platform) to target and reach potential customers effectively. Your role will involve data analysis, campaign monitoring, and continuous optimization to maximize ROI and drive revenue growth.
Responsibilities:
Develop and execute digital advertising strategies to promote the jewelry products on Amazon.
Plan and manage PPC campaigns, including keyword research, ad copy creation, bid management, and performance tracking.
Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement.
Collaborate with the marketing team to align digital advertising efforts with overall marketing objectives and brand messaging.
Monitor and analyse campaign performance metrics, such as impressions, clicks, conversions, and ROI, and provide regular reports to stakeholders.
Conduct A/B testing to optimize ad creative, landing pages, and campaign targeting for improved performance.
Stay updated with industry trends, Amazon advertising policies, and platform updates to ensure compliance and leverage new opportunities.
Identify and explore additional advertising channels or platforms to expand the reach and visibility of the jewelry products.
Work closely with external partners, such as advertising agencies or freelancers, as necessary.
Qualifications:
Previous experience in digital advertising, preferably in e-commerce or marketplace platforms like Amazon.
Strong knowledge and understanding of digital advertising concepts, including PPC, display advertising, programmatic advertising, and DSP platforms.
Proficiency in using advertising platforms like Amazon Advertising, Google Ads, or similar tools.
Analytical mindset with the ability to interpret data, analyze campaign performance, and make data-driven decisions to optimize campaigns.
Familiarity with keyword research tools, SEO strategies, and campaign optimization techniques.
Excellent communication and collaboration skills to work effectively with cross-functional teams, stakeholders, and external partners.
Detail-oriented with the ability to manage multiple campaigns, prioritize tasks, and meet deadlines.
Creative thinking and problem-solving abilities to develop innovative advertising strategies.
Knowledge of jewelry industry trends, consumer behavior, and target audience preferences is a plus.
Bachelor's degree in marketing, advertising, business, or a related field is preferred
Requirements Amazon advertising, PPC - Pay Per Click Innovation starts with people.®
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