AMVETS Jobs

Description ESSENTIAL FUNCTIONS

• Develop, establish and maintain effective student recruitment (primarily college graduates and

mature young professionals) strategies for achievement of student acquisition targets.

• Includes team management, setting individual goals, evolving review mechanisms, motivation

and ensuring cost budgets are met pertaining to student enrolment.

• Generate required enquiry base.

• Online: To plan web/online strategies in concert with marketing and implement the same. Key

metrics include time to market and in process time through the admissions funnel. Keep updated

and clued into emerging online trends and vociferous consumer of online media. Maintain

expertise in use of web as a medium to fulfil business objectives.

• Communications and Events: To plan PR and related strategies and facilitate implementation of

the same to optimize student recruitment Key metrics include coverage, monetary value and

footfalls/enquiries and conversion.

• Build and reinforce brand objectives.

• Critical responsibilities include admissions activities to deliver short term and long-term

business objectives:

Ø Delivery on AOP (Annual Operating Plan) numbers

Executive Vice President of Admissions & Marketing

Ø Market expansion and market share growth

Ø Product management: Healthy product portfolio mix, roll out, product wise revenue and

profitability

Ø Engagement with functional teams and academic teams

• Create complete Admissions Tool mix: STP (Segmentation-Targeting-Positioning), Tools at each

stage of funnel, CRM planning, Admissions Campaign planning & execution, On Ground and

Online Events, Market intelligence management, Mature counselling to students, Script

management and adhering to regulatory requirements for admissions.

• Understand consumer behavior (prospective students), generate insights and convert them into

winning propositions product propositions.

• Production: To design and produce essential admissions collaterals in collaboration with

Marketing department.

• Operations: Ensure efficiencies, productivity and effectiveness of the Admissions department on

an overall basis. Key metrics include: a) adherence to budgets, savings & b) Turnaround Time c)

Funnel Process time d) Lead generation & conversion metrics

• Ensure in-depth market intelligence so that student orientation can be

operationally addressed.

• Identify sources and avenues to reach qualified students who apply to United States Medical

Schools and who are not accepted. Identify new sources of potential students based on a rigorous Requirements Student recruitment Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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