Job Information
Caterpillar, Inc. Social Media Specialist in Miramar, Florida
Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
WE BUILD WHAT MATTERS
Caterpillar’s Oil, Gas and Marine division, provides superior products and service solutions to make our customers more efficient and lower total cost of ownership. Globally, we deliver engineered oilfield and drilling equipment repair and certification, mechanical and rotating equipment repairs and upgrades, rapid prototyping of spare parts, robust asset management, operation and maintenance and field engineering services. We offer a wide range of career opportunities across a variety of technical and business roles in engineering and service locations worldwide. Join our team and help build engineering solutions that change the industry.
The Role
The Social Media Specialist is an integral part of the marketing team and has direct ownership for the strategy and execution of Caterpillar’s Marine and Oil and Gas global social media channels. This includes the planning and directing of content by coordinating closely with cross team members as well as agencies and working together with our agency partners on the execution, ensuring the content is compelling for our followers while driving company goals. Your focus will be on building brand relevance by planning and strategizing social media campaigns that increase engagement, build and engage with our community, and inspire action. The role requires creativity, strong communication, project management skills, agility, and a deep understanding of social media trends and technologies.
Job Duties/Responsibilities may include, but are not limited to:
Support the business objective and opportunities to develop and align the marketing tactics.
Conducting market/competitive research to identify new opportunities and industry trends.
Define content strategy, goals, and objectives. Create a measurement framework in partnership with analytics for all social media content to meet department and organizational goals
Maintaining effective internal communications in the marketing department to discuss and align the marketing strategy to the changing organizational scenarios.
Supporting global teams with strategies and content that would resonate with their regions that may include Facebook, LinkedIn, Instagram, WeChat, and WhatsApp.
What You Have – Skills, Knowledge, & Experiences:
Customer Focus : Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Working Knowledge:
Communicates the importance of customer needs/expectations and commits to resolving them.
Researches and verifies customer needs and expectations.
Solicits customer satisfaction feedback and acts on improvement opportunities.
Helps link organizational objectives to customer needs and expectations.
Meets regularly with customers to understand their wants, needs and expectations.
Collaborating : Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Level Basic Understanding:
Demonstrates a basic understanding of the concept of collaborative processes.
Explains the concept of collaboration as applicable to organizations.
Provides examples of how collaboration has helped achieve organizational goals.
Contrasts collaborative with competitive operating styles in organizations.
Creativity : Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Level Working Knowledge:
Shares ideas and is open to other opinions and views.
Analyzes own assignments and work environment for creative changes.
Exhibits interest in new ideas and experimentation.
Contributes to and encourages new ideas; builds on suggestions of others.
Explores possibilities and their viability.
Effective Communications : Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level Working Knowledge:
Delivers helpful feedback that focuses on behaviors without offending the recipient.
Listens to feedback without defensiveness and uses it for own communication effectiveness.
Makes oral presentations and writes reports needed for own work.
Avoids technical jargon when inappropriate.
Looks for and considers non-verbal cues from individuals and groups.
Relationship Management : Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Level Basic Understanding:
Provides examples of the characteristics of effective business relationships.
Identifies key business relationships in own organization.
Describes the nature of a productive business relationship.
Explains the benefits of building business partnerships.
Vendor/Supplier Management : Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Level Basic Understanding:
Describes how to access organization's policies and processes for using external resources.
Identifies the roles and responsibilities of own and vendor or supplier's staff.
Cites examples of different partnering arrangements.
Lists types of vendors, partners or suppliers used in the organization.
Promotion and Marketing Communications : Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Level Working Knowledge:
Abides by the organization's policies on promotion and marketing communications to enhance business outcomes.
Analyzes audiences during promotional and marketing communication events, to understand their perspectives.
Assesses alternative delivery mechanisms for promotional and marketing communications.
Assists in the development of marketing communication materials.
Identifies communication barriers that hinder the objectives of marketing communication and resolves them.
Additional Information
Up to 20% travel
Relocation assistance to Houston, TX, Cary, NC or Miramar, FL is available
This role is fully onsite
What You Will Get:
Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.
Here you earn more than just a salary. Because we value your performance, we offer a total rewards package that provides day-one benefits, including but not limited to:
Competitive salary and annual bonus program
Medical, dental, and vision coverage
Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
Company-matched 401(k) plan
Stock option opportunity over time
Health savings account (HSA)
Flexible spending accounts (FSAs)
Short and long-term disability coverage
Life Insurance
Paid parental leave
Healthy Lifestyle Programs
Employee Assistance Programs
Voluntary Benefits (Ex. Accident, Identity Theft Protection)
Strong community involvement
At Caterpillar, we are committed to a diverse and inclusive environment that values and respects the unique talents, experiences, and viewpoints of our global employees. Our vision is to continually develop the Best Team to build innovative solutions for our global customers, deliver superior results for our stockholders and positively impact the people and communities we serve.
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to specific employer, such as H, L, TN, F, J, E, O.
As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers #LI
Summary Pay Range:
$87,480.00 - $131,280.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
These benefits also apply to part-time employees
Posting Dates:
April 15, 2025 - April 18, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .