Job Information
Bio-Techne Content Strategist - (Contract-to-Hire) in Minneapolis, Minnesota
As a Content Strategist, you will help build audience trust and drive customer engagement by elevating Bio-Techne’s brand, product, and thought leadership. You will be responsible for planning, developing, and managing content across various digital platforms to meet business goals and engage target audiences effectively. The role involves creating a roadmap for content creation, distribution, and optimization to ensure consistency and alignment with overall business objectives.
Responsibilities
Develops and implements a content strategy that aligns with the organization's overall goals, target audience, and brand identity.
Identifies content gaps and opportunities through market research and competitor analysis.
Understands the target audience's needs, preferences, and behaviors to create content that resonates with them.
Oversees the creation of various types of content, including articles, blog posts, videos, infographics, and social media posts.
Ensures that content is high quality, aligns with brand guidelines, and is optimized for search engines (SEO).
Develops a distribution plan to effectively share content across different channels, including websites, social media, email, and other relevant platforms.
Utilizes / recommends content marketing tools and platforms to maximize reach and engagement.
Creates and maintains a content calendar to organize and schedule content production and distribution over time.
Coordinates with various teams, such as marketing, design, and social media, to ensure timely and consistent content delivery.
Partners with digital marketing on keyword research and integrate relevant keywords into content to improve search engine visibility and rankings.
Optimizes content for SEO best practices, including meta descriptions, headers, and image alt text.
Monitors and analyzes the performance of content using analytics tools.
Uses data to refine content strategies, identify successful content types, and make data-driven decisions.
Develops and enforces content governance policies to ensure consistency, accuracy, and compliance with legal and brand guidelines.
Collaborates with various departments, such as marketing, sales, and product teams, to ensure content supports overall business objectives and messaging.
Stays informed about industry trends, content marketing innovations, and emerging technologies to keep the content strategy current and effective.
Manages a team of copywriters who are responsible for promotional copy across marketing tactics.
Qualifications
Bachelor’s degree in communications, Journalism, or similar area of study
5+ years of experience in a similar role with publicly available content samples, preferably in a life sciences domain
3+ years of people management experience
Proven experience developing and executing compelling content for large enterprise brands.
Ability to collaborate across various teams in a fast-paced work environment.
Comfortable presenting ideas and reports to stakeholder groups and leadership
Comfortable working autonomously and collaboratively, with the organizational skills to ensure multiple tasks are executed at high quality and within deadlines.
Exceptional writing, editing and proofreading skills.