Job Information
PenFed Credit Union (Hybrid) Senior Card Acquisition Strategy Manager in McLean, Virginia
Overview
Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members “do better.” Joining PenFed is more than being an employee; it’s about being a part of the PenFed family.
PenFed is hiring a (Hybrid) Senior Card Acquisition Strategy Manager at our Tysons, Virginia location. The primary purpose of this job is to help drive card acquisitions strategy, in support of effective portfolio growth, engagement, and profitability. The incumbent will coordinate across stakeholders including Marketing, Decision Science/Analytics, Credit, Operations, Legal, Compliance, and external partners. This position requires experience in the credit card/payments industry, plus a strategic and analytical background, which brings problem solving skills and broad innovative thinking to provide key insights directed at profitable credit card portfolio expansion and profitability
Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.
Manage card acquisitions strategies and marketing effectiveness across Digital, Direct Marketing, Financial Center and Call Center channels.
Lead targeting and offer strategies to drive successful marketing campaigns, sustained account growth, and profitable account performance.
Partner with Marketing and Analytics teams to create test & learn strategies and acquisition program measurement and assessment.
Engage with Credit to help support optimization of card credit policy for acquisitions, for both targeted and untargeted prospects.
Manage comprehensive market intelligence/benchmarking/insights and attain competitive landscape expertise, with respect to consumer credit card products’ market offerings and value propositions. Maintain industry documentation, analysis, and competitive reporting.
Work with Marketing, Decision Science/Analytics, Risk, Member Services, Operations, IT, Legal, Compliance, and external agencies, partners, vendors, and service providers.
Qualifications
Equivalent combination of education and experience is considered.
Bachelor’s degree in economics, Business Administration, Marketing, Mathematics, Statistics, Finance, or a related field is required. Master’s Degree is preferred.
Minimum of ten (10) years of working experience in credit card or related industry is required.
Minimum of two (2) years of working experience relating to credit card marketing, analytics, market research, or credit risk portfolio management are required. Such experience includes but is not limited to marketing analytics, portfolio performance, new product development, existing customer management, credit risk analysis, and industry/competitive benchmarking within a financial services environment.
Experience with the credit card industry, competitive products, and card offers across digital and other channels.
Understanding of the credit card P&L and financial drivers
Proven project management and executive presentation skills are required.
Experience in SQL, Tableau, Excel, and proficiency working with large datasets preferred.
Knowledge of statistical analysis, including A/B testing, linear regression, and time series forecasting are preferred.
Strong communication skills.
Supervisory Responsibility
This positon will not directly supervise employees.
Work Environment
While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.
Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.
Travel
Ability to travel to various worksites and be on-call may be required.
About Us
Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2.8 million members and over $36 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico and Okinawa. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment OpportunityPenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 402-639-8568.