Job Information
AbbVie Practice Content Lead (International) - Allergan Aesthetics in Marlow, United Kingdom
Company Description
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables,
body contouring, plastics, skin care, and more. Our goal is to consistently provide our
customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Job Description
Practice Content Lead (International) - Allergan Aesthetics
Ideally based in Marlow, United Kingdom with 3/2 flexible working and up to 25% International travel but other locations will be considered.
Comprehensive Salary, LTi’s, Car Allowance, Bonus & Benefits package (Other locations may vary)
Role Objectives
As part of the International Practice Development Team in the Customer Experience Pillar, the Practice Content Lead plays a pivotal role in the creation, deployment and management of practice development resources and educational programmes targeted at key stakeholders in medical aesthetic practices.
With the objective of differentiating the Allergan Aesthetics customer experience, the Content Lead works closely with cross-functional and country teams, industry experts and opinion leaders to create engaging, effective and innovative content that supports medical aesthetics customers to optimise and grow their practice.
This role requires a combination of creative, strategic, and project management skills to ensure that the content is delivered to the right target customer, through the right channel at the right time.
Key responsibilities:
Lead the end-to-end process for content development from needs analysis, design, approval, to country cascade and evaluation.
Identify and collaborate with internal and external industry experts, opinion leaders and agencies across the globe to co-create content and validate its feasibility, accuracy and relevancy.
Determines the right channel for delivery of the content (face to face, digital, virtual, blended) for an integrated customer experience.
Utilize user experience and instructional design principles to create content that is interactive, engaging, and supports various engagement styles.
Ensure that all content is consistent with the company’s brand voice, style, and messaging guidelines whilst upholding high standards for quality, accuracy, compliance and relevance in all content produced.
Champion and support implementation of programmes across functions and countries.
Work closely with cross-functional and country teams, including marketing, sales enablement, training and capabilities, medical education, legal, compliance, business technology to ensure content is aligned with overall organisational and programme objectives.
Directs and advises countries on localisation and implementation of content and programme.
Direct and execute an impactful content strategy that aligns with customer needs and organisational overall goals and objectives.
Conduct research to stay updated on customer needs and industry trends.
Ensure that the content strategy remains relevant and competitive.
Collaborate with internal and external stakeholders to map content and drive prioritisation of content.
Qualifications
Qualifications:
A degree, desirable in Business, Humanities, Sciences or equivalent practical experience.
A comprehensive understanding of the business of medical aesthetics and practice management to lead, design and develop customer-centric and behaviour changing content. Desirably, across several countries.
Established experience in Marketing or/and other customer-facing roles.
Demonstrable understanding and experience in running or supporting small and medium-sized enterprises in business development and management.
Experience of working with business stakeholders to deliver an end-to-end project, from original insight to in-market launch.
Experience partnering with and influencing subject matter experts, opinion leaders, strategists, developers, researchers, and business stakeholders.
Competencies
Excellent storytelling capabilities to craft impactful content and to influence up, down, and across.
Demonstratable expert-level skill in problem decomposition, simplification and resolution.
Comfort with ambiguity and the ability to adapt, flex, and change directions given needs, project, and team circumstances, understanding the ever-changing business world.
Self-disciplined, motivated and committed to delivering work to agreed deadlines.
Fluent in business English (spoken and written).
Additional Information
Why AbbVie?
AbbVie is an ambitious health business where people and quality of life come first. The experience of illness is personal, so we care about the things that matter to patients. We team with partners to co-design health solutions around our innovative medicines for complex diseases, which improve standards of care. Helping people to be fit for work and family life is how we make a remarkable impact to the lives of men, women and children.
Voted as a Great Place to Work consecutively, and around the globe, we pride ourselves in providing our employees with the flexibility to ensure a healthy work-life balance. We take our impact on the environment and society seriously, so we focus on ‘giving back’ regularly. We are committed to equity, equality, diversity, and inclusion (EED&I) - it is fundamental to who we are, and it is just how we “do good business.” This includes valuing diverse perspectives, creating an inclusive culture and treating all employees with dignity and respect.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.