Job Information
IBM Content Strategist TechXchange in Markham, Ontario
Introduction
IBM’s TechXchange Program is our premier destination for technologists and developers seeking cutting-edge technical resources, peer engagement, and thought leadership. It connects users with the latest technical content and community discussions while serving as the central hub for the annual IBM TechXchange Global Conference, which attracts thousands of developers and technologists from around the world.
Your role and responsibilities
We are seeking a Technical Writer to join the TechXchange Digital Program team. This role is central to ensuring the success of our digital presence, with a primary focus on the TechXchange Conference web experience and ongoing program content. You will write, edit, and optimize developer-facing content that is both technically accurate and engaging. This includes campaign-style content for product and event marketing, blog posts for program visibility, and structured web content that supports clear navigation and comprehension.
You will work cross-functionally with stakeholders from product marketing, developer advocacy, events, and digital teams to ensure all TechXchange content is high quality, aligned to our tone of voice, and resonates with a highly technical audience.
Key Responsibilities:
- Own and create compelling written content for the TechXchange Conference web pages, including session highlights, speaker bios, event themes, and calls to action.
Write campaign-style content that resonates with developers and technologists, supporting key program and conference goals. * Develop and maintain blog content that communicates the value of the TechXchange Program and keeps the community informed and engaged.
Collaborate with subject matter experts (SMEs), developer advocates, and product teams to translate complex technical topics into understandable, useful content.
Help shape and evolve the tone, messaging, and positioning of the TechXchange Program through your writing.
Ensure all content aligns with IBM brand guidelines and voice, while staying developer-centric and authentic.
Edit and proofread content created by others to ensure clarity, consistency, and accuracy.
Monitor content performance and optimize based on engagement metrics.
Required technical and professional expertise
5+ years of experience in technical writing, content marketing, or developer-focused communications.
Proven ability to write for a technical audience (developers, engineers, IT professionals).
Experience writing content that supports both product understanding and event engagement.
Strong understanding of developer communities, open source ecosystems, and technical content formats.
Excellent writing, editing, and proofreading skills with a meticulous attention to detail.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Experience working with CMS platforms and basic HTML/Markdown knowledge.
Comfortable collaborating across teams and working with stakeholders at various levels.
Preferred technical and professional experience
Experience writing content for large tech conferences or developer programs.
Familiarity with IBM technologies or similar enterprise tech stacks (cloud, AI, automation, etc.).
Understanding of SEO best practices and performance optimization for digital content.
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.