Job Information
Warner Bros. Discovery Media Planner, Maternity Cover, Part-time in London, United Kingdom
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
PLEASE NOTE: THIS ROLE IS PART TIME – 4 DAYS A WEEK
ROLE SHARING WITH ANOTHER MEMBER OF THE MEDIA PLANNING TEAM
MAT COVER FOR 1 YEAR
Your New Role
Sitting within the Content and Strategy team, Media Planning is responsible for strategically and operationally planning, co-ordinating and evaluating all on-air promotional activity on the UK Portfolio of channel and In Stream on discovery+. Using media planning, marketing and advertising best practice, the media planner will help create promotional campaign strategies (including setting campaign weights, target audiences, necessary deliverables and more) to fulfil departmental business objectives.
Your Role Accountabilities
The complete day-to-day media planning responsibility for several high-profile UK linear channels strategically managing our Owned and Operated airtime.
Translate the full portfolio Media Plan and monthly promotable priorities into individual channel Media Plans and Laydowns.
Develop promotional campaign strategies to launch, grow and sustain our content and viewership, both on our linear channels and our SVOD/AVOD service; discovery+.
Present these promotional campaign plans to the wider business, detailing information on the expected target demographics, reach & frequency goals, and cross promotion strategy.
Develop innovative cross-promotional campaign strategies to maximise campaign effectiveness, audience flow/retention and target different audience profiles across variety of channels.
Schedule promotions using IVT2 broadcasting system; being responsible for the full lifecycle of a campaign from creation to broadcast.
Work as one Media Planning Team alongside the Sports Media Planning team, who are responsible for TNT Sports and Eurosport, spotting opportunities for growth for both portfolios.
Liaise with the wider Marketing Department on campaign briefs and the deliverables required.
Work collaboratively with the Creative/Production teams.
Track deliveries of all campaign elements, keeping all relevant stakeholders fully informed, and reacting accordingly.
Create comprehensive and effective Continuity plans that are in line with strategic priorities with an aim to drive our viewers around our schedules and wider portfolio.
Working closely with the Continuity Producer and relevant freelance voice-over artist for each channel, the Media Planner needs to react to Schedule Changes, updating Continuity Grids and priorities accordingly.
Requesting Monthly bugs, bumps and other promotional assets to enhance on air campaign.
Attend all programming meetings pertaining to long term scheduling of the channel’s and maintain direct communication with programming planning, presentation scheduling and on-air teams.
Create regular post campaign analysis, working closely with Research/Insights and programming departments to evaluate ratings and audience conversion from promotional campaign, with the aim to track successes and share learnings.
Utilise BARB viewer data to help shape future promotional activity.
Collaborate with the commercial and AdOps team to ensure the promotional campaigns aid and target relevant revenue driving audiences.
Liaise directly with wider Marketing department, including Social and Digital, and Press and PR, to create full 360 promotional campaigns.
Work within a busy Media Planning team, deputise for the Media Planning Manager and assist other members of the Media Planning team as required.
Skills and Experience
Experience in Media Planning or Scheduling, particularly in a broadcast television or media agency.
Strong attention to detail – the work we do goes directly to air, so it’s important that we’re accurate.
Knowledge and previous experience of specialist software including IVT2, TechEdge and IBMS preferred.
Good negotiation skills, including experience dealing with Senior Stakeholders across a complex departmental matrix.
An extensive knowledge of and passion for the TV, Broadcast and Entertainment industry.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits…
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.