Peloton Interactive, Inc. Director, International Communications (Maternity Cover) in London, United Kingdom
ABOUT THE ROLE
Peloton, the leading interactive fitness platform, is seeking a Director of International Communications to help craft and implement communications and PR activities that support and promote our overall strategic priorities across the markets we’re in around the world. This person should have an understanding of how to approach communications in different regions, be passionate about PR, tech, innovation and the evolving media landscape, be a creative, strategic thinker and problem-solver with an affinity for details, an exceptional work ethic and a positive attitude. Please note this is a contract role.
Work with SVP of Global Communications, local market Comms leads and external PR agencies to plan and implement communications strategy for Peloton across business, technology and consumer media and convey the brand’s vision and value proposition across geographies.
Work closely with the Peloton Product, Studio and Production teams to support product and content launches globally.
Identify, vet and proactively secure press interviews and speaking opportunities for key executives across relevant topics to successfully position Peloton leadership as visionaries and thought leaders in the fitness, tech and media industries.
Draft pitches and press releases for a wide range of business announcements.
Help craft a crisis communications playbook for each market, working with key cross-functional partners across the business.
Collaborate with internal communications colleagues to ensure that employee-facing communications and programs are tailored to each market’s team.
Contribute to interview and speaking prep for executives, including the development of presentations, talking points, briefing documents, and other written and visual materials.
Ensure brand consistency at a local level by developing and executing messaging that is tailored to each market.
Cultivate and maintain deep relationships with business press, consumer media, key industry opinion leaders and external stakeholders.
Serve as a trusted leader to regional business leaders on reputation management within markets
10+ years of experience working in corporate communications and/or media relations for a global brand, with expertise in managing international markets, preferably at a high-profile public company and/or a reputable global PR firm
International / non-U.S. experience is required (international assignment or otherwise) and experience managing and leading international teams
Proven record of pitching and securing business-focused stories, a deep understanding of the tech, business and media sectors
Excellent written and verbal communication, and interpersonal skills
Experience managing agencies, and putting in place scalable processes to drive and measure results
Ability to counsel local function heads in each market on key messaging and communications strategy
Experience doing scenario planning and crisis communications
Highly organized, great attention to detail and ability to ruthlessly prioritize
Willingness to travel internationally and domestically as needed, once travel resumes
Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here (https://blog.onepeloton.com/peloton-pledge-first-steps/) .
“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.
Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email: firstname.lastname@example.org
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