Job Information
The Coca-Cola Company Senior Director Front Line Marketing - Peru and Ecuador in Lima, Peru
Why being part of Coca-Cola Latin America?
We're accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
Primary Location:
Primary location will be Quito, Ecuador or Lima, Peru.
Position Overview:
Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL Hub and Franchise Leadership.
Provide strategic and executional / franchise unit specific input on Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
Lead regional market development to ensuring the right implementation of projects
Provide market input for the development of market-level Innovation projects
Provide input to localization and real-time amplification of IMX campaigns within the Franchise unit
Execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX Media)
Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers
Support the System in Customer & Shopper marketing agenda (primary relationship with customers sits with C&CL).
OU Front-Line Mkt Lead will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the other Frontline Marketing Leads, OU Marketing Lead and broader OU marketing team.
Function Related Activities/Key Responsibilities:
Significant mkt and leadership experience (12+ years), including leading teams.
Direct experience with marketing activation
Business and commercial acumen, including financial expertise
Experience working with TCCC external partners (bottlers and customers)
Experience working with marketing in large OUs preferred
Experience working in cross-functional and cross-geographical teams is preferred
Related Work Experience:
+17 years of experience
Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary
Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
Ability to lead negotiations and alignment with senior and key stakeholders
Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
Ability to identify needs for campaign localization or customization as necessary
Ability to guide media buying (in partnership with Mkt procurement through IMX Media), as necessary
What We Can Do For You
Iconic & Innovative Brands : Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Fanta, Topo Chico, and most importantly for this role - Costa coffee!
Expansive & Diverse Customers: We work with a diversified group of customers all over Mexico
Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products .
*Global Connections: * Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
*Community of Belonging: * We're an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.