Job Information
WILX Digital Marketing Consultant in Lansing, Michigan
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WILX:
Gray Media Group Lansing consists of two entities.
WILX-TV is the highly-rated NBC affiliate with the #1 rated morning and evening newscasts, along with a popular lifestyle show called Studio 10. A market leader in news, digital, and social media, WILX News 10 is home to Emmy award-winning reporters, and recipient of the Michigan Association of Broadcasters "Station of the Year" award. WILX is a breaking news and weather station, with a strong emphasis on original, local reporting. Our respected main anchors live here and have made WILX their career home. This includes the longest-running sportscaster in the state of Michigan. Our newsroom leadership is known for developing young journalists. Mid-Michigan (Lansing/Jackson area) is a big news market, home to the state capital and Michigan State University.
Gray Digital Media (GDM) Lansing is part of a national digital agency with 113 local offices throughout the country. Our Digital Marketing Consultants work with local, regional, and national clients by offering a full suite of digital products that are strategically deployed into a marketing solution that drives results. And, as the nation's second-largest broadcast company, Gray has the unique ability to combine digital and broadcast TV for the most impactful results.
Lansing is a vibrant, diverse, stable area and a great place to live and work. Lansing is just an hour away from Grand Rapids, downtown Detroit, and a day-trip "up north" for some of the most beautiful places in the country. If you love lakes, boating, fishing, camping, beaches, downhill skiing, wine, craft brew, Broadway shows, Big 10 sports, minor-league baseball, NFL/NBA/NHL games...Michigan has it all!
Job Summary/Description:
Gray Digital Media (digital agency) has an opportunity for a success-oriented professional with a proven digital sales background to join our team. This position will primarily work in the Detroit, MI area. The Digital Marketing Consultant role is responsible for the development, retention, and growth of digital revenue. The DMC will design and sell digital advertising/marketing solutions using the latest advertising products (programmatic, OTT, Email, Social, SEM, SEO). The Digital Marketing Consultant will report directly to the Digital Sales Manager.
Duties/Responsibilities include, but are not limited to:
- Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective digital marketing strategy
- Meet or exceed sales expectations and manage your book of digital sales revenue using client management tools and software
- Learn and master Gray Digital Media advertising products, services, and guidelines currently and as offerings evolve
- Develop, retain, and grow client relationships
- Create and present digital advertising/marketing proposals
- Communicate and collaborate effectively and respectfully internally and with Corporate Gray Digital Media teams and externally with clients