Job Information
Involve Asia Social Media & Digital Marketing Executive in Kuala Lumpur, Malaysia
We are looking for a strategic and creative Social Media & Digital Marketing Executive to manage our brand's online presence and digital campaigns. As part of an affiliate marketing business, this role will focus on driving traffic, generating leads, and optimizing conversions through social media, SEO, paid ads, and content marketing. The ideal candidate will have experience in performance marketing, influencer collaborations, and affiliate partnerships.
Key Responsibilities:
Social Media & Content Marketing:
Develop and execute social media strategies to promote affiliate products, partnerships, and offers.
Create engaging and persuasive content (posts, reels, videos, stories) tailored to different platforms
Monitor and engage with the community, responding to messages and comments
Track and analyze social media performance, optimizing content for conversions.
Digital & Affiliate Marketing:
Manage and optimize paid media campaigns (Facebook Ads, Google Ads, TikTok Ads, etc.) to drive affiliate sales
Conduct A/B testing and conversion rate optimization (CRO) to improve campaign ROI
Support and implement SEO strategies to boost organic traffic and affiliate referrals
Collaborate with affiliates, influencers, and publishers to create co-branded content and promotions
Utilize email marketing, landing pages, and funnels to nurture leads and maximize affiliate conversions.
Track and report on campaign performance, providing insights and recommendations for improvement
Requirements:
Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field
1-3 years of experience in social media and digital marketing, preferably in affiliate marketing
Strong understanding of affiliate networks, tracking tools, and performance-based marketing
Experience in paid media, SEO, and email marketing
Proficiency in tools like Google Ads, Facebook Business Manager, SEMrush, Ahrefs, Mailchimp, and Google Analytics
Excellent content creation, copywriting, and analytical skills
Ability to work in a fast-paced, results-driven environment
Preferred Skills:
Experience in influencer and partnership marketing
Basic knowledge of HTML, WordPress, or Shopify for landing page optimization
Understanding of lead generation and conversion funnels in affiliate marketing.