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Job Information

Philips Oral Care Consumer Marketing Manager in Kiev, Ukraine


Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.


  • Category P&L management full responsibility

  • Marketing mix strategic creation and implementation for the Category

  • Responsibility for Market Share targets delivery

  • Cooperation regarding respective category within Country organization and Global organization including Region and BG


  • To develop 1 to 5 year Marketing plan, using all resources available which ensures targeted Market Share growth;

  • To manage the category P&L;

  • To be responsible for the pricing policy, enabling the achievement of the targets for contribution margin;

  • To be responsible for precise benchmarking per SKU;

  • To be responsible for the SKU long-term forecasting;

  • To manage the product range assortment;

  • To initiate proactively and execute the marketing activities ATL and BTL on national level;

  • To work in close cooperation with PR, On-line, Trade Marketing, Sales managers to ensure integrated approach to communication and category planning;

  • To be responsible for ROI evaluation;

  • To deeply analyze the researches available, share on findings, initiate and conduct additional studies;

  • To be responsible for coordination and consolidation of product related translations;

  • To ensure constant, good, effective information flow;

  • To fulfil other tasks defined by management to increase Philips turnover and grow Market Share.

Manages top and bottom line of the P&L for the BU/category

  • Ensures BU/category sales and margin targets are met – is link between Sales function and BU, and manages SKU portfolio/rationalization/stock

  • Initiates corrective actions where necessary

Runs the annual business planning cycle for the BU/category

  • Owns the business planning and review cycle (AOP/RoFo, etc.)

  • Creates and executes Marketing plans (in line with BU marketing strategy, covering relevant categories, incl. A&P). Drives One Page Strategy translated into specific account plans

  • Responsible for local Demand Plan (RoFo and SMOS) for BU/category

  • Drives effective business planning to achieve better execution and results

  • Translate together with Sales and Trade Marketing annual business plans into Quarterly and Monthly activity/account plans.

  • Drives optimal working of commercial triangle ( Marketing – Trade Marketing – Sales)

  • Deploy best in class Marketing analysis (mkt share analysis, competition analysis, ….) and define fact based corrective action based on analysis.

Owns the local market introduction process per proposition

  • Develops and executes proposition activation plans (incl. A&P) in line with category guidelines

  • Owns activation budget for the BU/category (A&P)

  • Supports account team planning where required

Acts as prime interface to BU Regional MMs

  • Tracks sales, market shares and margins. Responsible for GFK analysis of own market

  • Drives and shares local market insights (incl. marketing effectiveness), requirements for BU/category, and activation best practices

  • Functions as lead country on certain initiatives by providing direct input to category

How we work at Philips

Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.

Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way. Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.