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Grant Thornton is seeking a GTM Activation (Associate Director) to join the team. Approved office locations can be found below.

As an Associate Director on the Go-to-Market (GTM) Activation team within our Connected Sales & Marketing function, you will play a key role in driving strategic go-to-market initiatives that enhance how we engage target accounts, scale our operations, and execute with precision. This role blends strategy with execution - supporting operational rollouts, leading account segmentation efforts, enabling new capabilities, and helping sales teams adopt more effective ways of working.

You'll serve as a player/coach, working cross-functionally to shape and activate GTM strategies that align with our business objectives. While change management remains part of the role, this position extends further into planning, prioritization, and activation of strategic initiatives that directly influence growth outcomes.

Your Day-to-Day May Include:

• Leading the development of account tiering strategies to help prioritize target accounts with the highest potential for growth

• Leading the design and rollout of GTM operational changes, such as enhanced sales crediting guidance, equitable practice development strategies, and clearer role definitions to improve coordination and execution across teams

• Contributing to the continuous improvement of GTM activation playbooks, processes, and KPIs

• Driving adoption of new GTM tools and dashboards, partnering with analytics and enablement teams to ensure field readiness

• Developing processes and frameworks for target account planning, enabling teams to build high-quality, actionable plans aligned with account tiering

• Helping clearly define GTM role responsibilities and expectations to reduce ambiguity and improve execution across sales and marketing teams

• Supporting release and launch management of GTM capabilities and enhancements across the sales and marketing ecosystem

• Conducting stakeholder assessments and crafting targeted communication strategies to support successful adoption of GTM changes

• Coordinating training and enablement efforts to ensure smooth transitions to new tools or processes

• Collaborating with cross-functional teams—including Sales, Marketing, Geography, and Industry—to identify change impacts and support activation

• Serving as a player-coach, mentoring junior team members and ensuring consistency in activation approaches across initiatives

• Other duties as assigned

You Have the Following Technical Skills and Qualifications:

• Bachelor's degree in Business, Communications, Organizational Development, or related field

• 8-10 years of experience in go-to-market strategy, sales operations, change management, or a related function

• Proven experience in account segmentation, GTM execution, or sales transformation within a B2B or professional services context

• Familiarity with change management frameworks (e.g., Prosci, ADKAR, Kotter) and how to apply them within larger strategic initiatives

• Strong program and project management skills; able to coordinate across multiple workstreams

• Excellent communication and facilitation skills with the ability to influence stakeholders at all levels

• Experience working with sales and marketing technologies (e.g., CRM, dashboards, enablement platforms)

• Strategic mindset paired with a bias for action - comfortable shifting between big-picture planning and hands-on execution.

• Ability to navigate ambiguity, adapt quickly, and drive outcomes in complex, matrixed environments

• Comfortable working across global teams and time zones

• Can travel as needed

The base salary range for this position in the firm’s Chicago, IL, Downers Grove, IL, Denver, CO and Baltimore, MD offices only is between $184,000 and $276,000 per year.

The base salary range for this position in the firm’s Washington, DC, Bellevue, WA, Los Angeles, CA, Newport Beach, CA San Diego, CA, and New York, NY offices only is between $198,700 and $298,100 per year.

The base salary range for this position in the firm’s San Francisco, CA and San Jose, CA offices only is between $211,600 and $317,400 per year.

About Us

At Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better.

In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.

In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.

Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets.

About the Team

The team you’re about to join is ready to help you thrive. Here’s how:

• Whether it’s your work location, weekly schedule, or flex time off, we empower you with the options to work in the way that best serves your clients and your life. Consistent with the firm’s hybrid work model, this position will require in-person attendance at least two days per week, either at a GT office or client site.

• Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household.

• We understand that your needs, responsibilities and experiences are different — and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at www.gt.com/careers

• When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we’re taking action for diversity, equity & inclusion at www.gt.com/careers

Here’s what you can expect next:

If you apply and are selected to interview, a Grant Thornton team member will reach out to you to schedule a time to connect. We encourage you to also check out other roles that may be a good fit for you or get to know us a little bit better at www.gt.com/careers.

Benefits:

We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits

• Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.

• Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.

  Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.

  Additional Details:

  It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law.

  Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. To make an accommodation request, please contact HR@us.gt.com.

  For Los Angeles Applicants only: We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.