Job Information
Cella Inc Digital Marketing & Brand Strategy Specialist in Irvine, California
Location: Irvine, CaliforniaJob Type: PermanentCompensation Range: $75,000 - 100,000 per yearA fast-growing consumer brand in the lifestyle and residential space is seeking a Digital Marketing & Brand Strategy Specialist to support nationwide digital marketing programs and local market initiatives. This role is ideal for a self-starter who thrives in a fast-paced, collaborative setting and has a knack for digital campaign execution, content optimization, and cross-functional teamwork.This is an exciting position within a forward-thinking organization known for innovative customer experiences and strong design principles.Responsibilities:Campaign Execution & Platform Management
Implement and manage performance-focused digital campaigns across email, paid search, social media, and display networks.
Coordinate with regional marketing teams and external partners to execute localized digital initiatives.
Own the technical setup, scheduling, and optimization of campaigns to support lead acquisition and engagement.
Technical & Analytical Execution
Use marketing automation tools, CMS platforms, and analytics dashboards to track, refine, and report campaign performance.
Troubleshoot platform issues including feed errors, broken links, and formatting problems.
Ensure all digital touchpoints align with brand, compliance, accessibility, and UX standards.
Content Creation & Asset Management
Develop and repurpose digital content including email templates, video clips, banner ads, and basic graphic design materials.
Support in editing photos, graphics, and video content for use across digital platforms.
Maintain and organize a central library of marketing assets for use across multiple teams and departments.
Internal Communication & Stakeholder Support
Act as a central connector between regional teams, the core marketing function, and external vendors to ensure cohesive execution.
Provide onboarding, process documentation, and occasional training on digital tools and workflows.
Coordinate messaging timelines and campaign milestones across teams.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field.
Minimum of 3 years of hands-on digital marketing experience.
Experience with:
Marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo)
Email campaign builders (e.g., Mailchimp, Constant Contact)
Web content platforms (e.g., WordPress, Contentful)
Analytics and SEO tools (e.g., Google Analytics, SEMrush, UTM tracking)
Competence in basic visual design tools like Adobe Photoshop, Illustrator, and Canva.
Knowledge of UX principles, funnel optimization, and digital lead generation strategies.
Strong written and verbal communication skills with the ability to manage multiple projects.
Preferred:
Previous experience in consumer-facing industries such as real estate, retail, or lifestyle brands.
Familiarity with CRM systems and lead tracking protocols.
Proven ability to support distributed teams and drive digital alignment across regions.
Skills:
Core Digital Marketing Skills
Campaign management (email, social, display, video, PPC).
Marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
Email marketing tools (e.g., Mailchimp, Constant Contact).
Website content management (e.g., WordPress, Contentful).
Web analytics (e.g., Google Analytics, UTM tracking).
SEO/SEM strategies and best practices.
Digital lead generation and funnel optimization.
A/B testing and conversion rate optimization.
Creative & Technical Skills
Graphic design (e.g., Adobe Photoshop, Illustrator, Canva).
Short-form video editing (e.g., Adobe Premiere Pro, iMovie).
Basic HTML/CSS understanding (for troubleshooting or email formatting).
UX/UI fundamentals.
Troubleshooting website errors and XML feeds.
Asset management and media library organization.
Communication & Collaboration
Cross-functional team collaboration.
Stakeholder communication and reporting.
Vendor and agency coordination.
Onboarding and training for tools/platforms.
Project management and deadline tracking.
Organizational & Strategic Skills
Content planning and messaging alignment.
Brand consistency enforcement.
Performance analysis and strategic adjustments.
Multi-project prioritization and time management.
Attention to detail and quality control.
Job ID: 1089186#LI-Cella#LI-KF1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.