Job Information
Abbott Rural Channel Development Manager in Ho Chi Minh City, Vietnam
PURPOSE OF ROLE
Identify source of growth in Rural channel based on the Category, Channel & Shopper Insights as well as market understandings.
Co-develop (with Marketing, CMM, CRM, Ethical team) & implement the integrated Ethical-Trade-Consumer programs which must be tailor-made for targeted Rural audiences: Retailers/ Shoppers/ Consumers.
ACCOUNTABILITIES
Ethical Channel:
• Collaborate with Marketing, CMM, CRM, Ethical team to develop & execute Ethical Programs to drive demand in Rural areas.
Trade Sales Channel: develop & execute Rural customized Trade Programs
• Retailer programs: understand store classification and retailer’s insights in Rural then build tailor-made programs to gain retailer’s support & endorsement.
• Develop & implement initiatives to drive distribution for targeted products/SKUs in Rural.
• Develop & implement the in-store merchandising/visibility, communication & activation programs.
• Develop in-store merchandising guideline matching with Rural store classification & shopper’s behaviors.
• Develop in-store communication & ensure quality of POSM production & implementation.
• Work with agencies to customize brand campaign designs to make it perfectly fit with in-store POSM, visibility & promotion gifts.
• Develop & execute in-store merchandising/visibility initiatives with insightful call-to-action message and visuals.
Consumer Channel:
Consumer Promotion:
• Recommend clear promotional guidelines based on shopper understanding and market knowledge.
• Ensure all promotional investment is properly reviewed and evaluated.
• Lead Rural consumer promotion plan & budget management.
• Deploy, follow up and track Rural promotion activities, corporate with other functions, such as:
Trade Admin, Finance, Purchasing, Logistics, Sales. Work with Supply Chain team for sufficient
stock supply to meet the sales target.
Activation:
• Develop & execute right activation activities with effective cost to drive sustainable offtake at right
stores.
• Closely collaborate with Marketing, CMM & Activation, Field Operation, Sales team to ensure the
smooth Push (Sales/assortment) & Pull (off-take) model.
Media:
• Give inputs to Marketing team for building targeted & integrated Media Plan (both traditional Media
& Digital Media)
• Ensure efficiency media budget spend in Rural Channel.
REQUIREMENT
• Minimum 5+ year experience with outstanding performance in Trade Marketing/ Shopper Marketing/ Customer Marketing/ Brand Marketing/GT Sales.
• Record of success in Trade Marketing and GT Channel.
• Understand route to market model and the selling process.
• Ability to engage and work with cross functions.
• Bachelor's degree, preferably in in Business, Economic, Marketing, Trade.
• Good command of English
• Excellent analytical skills
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com