Job Information
Veralto Marketing Content Manager - Hybrid in Hemet, California
McCrometer ( www.mccrometer.com ) is a global leader in flow instrumentation. As we design, develop, and manufacture world-class flow measurement equipment, our impact is far-reaching: Our products are used in the oil and gas industry, agriculture and irrigation, water and wastewater systems management, and industrial processes.
Behind the innovations McCrometer works on every day is an amazing team with deep expertise in flow physics and real-world operating dynamics who put McCrometer at the forefront of flow technologies. Joining us means the opportunity to work hands-on in the field, and to apply your passion and extensive knowledge to helping customers around the world.
Motivated by the highest possible stakes of climate change and global health, we’re working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.
McCrometer is proud to be a Water Quality company in Veralto (NYSE: VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality and Product Identification segments all united by a powerful purpose: Safeguarding the World’s Most Vital Resources.
About the role:
The Marketing Content Manager is responsible for developing, creating, and managing content, campaigns, and strategies to drive leads, engage customers, and increase sales. Reporting to the Director of Marketing, the Marketing Content Manager develops and implements inbound marketing strategies and campaigns, creates, and manages content across marketing channels including website, social media, email, and 3rd party advertising, and analyzes and reports on the effectiveness of inbound marketing efforts. The ideal candidate will have experience in inbound marketing, a strong understanding of digital marketing channels, and excellent writing and communication skills.
This position is part of the Marketing department located in Hemet, California and will be on-site with the opportunity to work a hybrid schedule.
In this role, you will:
Create and manage content, including copy and creative, to be utilized in lead creation, building brand equity, and supporting the overall commercial strategy.
Develop and execute omni-channel campaigns across customer journey stages; monitor performance and optimize spend to ensure efficiency and ROI in collaboration with marketing team and key stakeholders.
Analyze web traffic and user behavior and manage web content to ensure a first-class customer experience, while supporting McCrometer strategies and business priorities.
Measure and report on the success of marketing campaigns, using metrics such as website traffic, leads, and conversions.
Work closely with strategic marketing team to identify market requirements and trends to continuously tailor content to the specific needs of our customers and create cohesive marketing campaigns.
Manage projects with outside vendors and parent company (Veralto) Digital Growth Team
Manage the development, implementation, monitoring, tracking, and optimizing of PPC (Pay-Per-Click) campaigns such as Google Ads.
Manage Search Engine Optimization (SEO) to increase organic search visibility and ranking for McCrometer brands.
Build and maintain landing pages, building content and structure that drives Clickthrough Rate (CTR) and weekly lead targets.
Are you qualified?
Bachelor’s degree in marketing or related field
3+ years of experience in inbound marketing or related field
Experience writing marketing copy; effective in crafting and optimizing messaging
Proficiency in marketing automation software and in SEO and keyword research
Working knowledge of website analytics tools and experience analyzing data
Demonstrated knowledge and experience with personas and buying journeys
Familiarity with B2B lead generation
The salary range for this role is $90,000.00 – $100,000.00. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California. This range may be modified in the future.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
You can apply for this role through the Careers Page at https://jobs.veralto.com/global/en (or through the Workday “Find Jobs” function if you are a current employee)
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@veralto.com to request accommodation.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.