Job Information
University of Florida Marketing and Comm Spec II in Gainesville, Florida
Marketing and Comm Spec II
Apply now (https://secure.dc4.pageuppeople.com/apply/674/gateway/default.aspx?c=apply&lJobID=535788&lJobSourceTypeID=796&sLanguage=en-us) Job no: 535788
Work type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing
Department: 07700100 - HO-HOUSING OFFICE
Classification Title:
Marketing and Comm Spec II
Classification Minimum Requirements:
Bachelor’s degree and four years of relevant experience; or an Associate’s degree and six years of relevant experience; or an equivalent combination of education and experience
Job Description:
Responsible for the coordination of a comprehensive strategic marketing plan to inform, increase awareness, participation, and the utilization of the programs, services
Develop and execute strategic storytelling across channels including websites, social media and digital assets, utilizing a variety of mediums including videography, photography, print design, electronic newsletters, and other formats in support of university, the Division of Student Life, and the department; ensure all are in-line with appropriate targets, timelines, policies and techniques
Create and edit written communications, collaborating with Division of Student Life Marketing & Strategic Communications as required
Plans and creates original graphic designs: pictures, drawing, graphic materials using computer and other media for use in marketing campaigns and facility needs.
Ensure all materials, art, or work produced follow proper brand standards and brand consistency
Maintain departmental website updating content and design as needed
Coordinate efforts to support event coverage with Division of Student Life Marketing & Strategic Communications including videography, photography, social media, etc.; attending events as needed
Assist with creating communications for high level stakeholders
Interpret and ensure compliance with departmental and University policies, guidelines, and other relevant regulations
Recommend, maintain, disseminate, and enforce policies, procedures, and guidelines for areas of responsibility
Gather information, analyze data, and compile reports to maximize effectiveness, efficiencies, strategies, and inform management decisions and/or department goals; Manage and utilize online content and marketing analytics
Responsible for project management and determination of workflow for completion of marketing or communication needs
Determine workflow for project requests, set appropriate timelines, ensuring communication about project progress; follow-up/follow-through on completion of projects
Confer with clients to discuss and determine layout design and goals for communication pieces; Identify and communicate on complex project issues.
Manage marketing related archive files for the department including but not limited to media clippings, image files, design files, and back-up of all digital files.
Collaborates with Division of Student Life Marketing & Strategic Communications in the implementation of policies and procedures relating to the marketing and communications processes and procedures
Manage print projects and assist with communicating to external vendors
Prepare artwork files for print and meeting vendor specifications
Responsible for purchasing various marketing materials (e.g. print materials, signage, environmental design materials) with third party vendors
Perform other related functions including developing reports and handling special projects
- Serve on Division of Student Life or University of Florida committees as needed
Expected Salary:
$67,200 Annually
Required Qualifications:
Bachelor’s degree and four years of relevant experience; or an Associate’s degree and six years of relevant experience; or an equivalent combination of education and experience.
Preferred:
EDUCATION & EXPERIENCE
Bachelor’s in public relations/communications, marketing, graphic design, advertising or business marketing
Demonstrated experience in creating, managing and measuring marketing strategies, content creation and digital engagement.
Project management experience; ability to manage multiple projects and perform efficiently in a fast-paced environment with a fluctuating and competing priorities
Demonstrated knowledge of and experience in managing printing processes and pre-press production requirements
Demonstrated experience in brand management
SKILLS
Demonstrated proficiency with computers and Adobe Creative Suite (Photoshop, InDesign, Illustrator)
Demonstrated experience with website creation and editing (WordPress)
Demonstrated proficiency in social media platforms
Communication skills (verbal and written); demonstrated proficiency and excellence in writing and editing
Highly proficient in print-related applications and techniques
Demonstrated planning and organization skills
Demonstrated interpersonal skills
ABILITIES
Proven ability to effectively lead and direct collaborative, customer-based services in a complex environment with multiple stakeholders
Accuracy, attention to detail and a customer service-oriented attitude
Demonstrated ability to function effectively in a fast-paced environment with frequent interruptions
Demonstrated ability to handle multiple projects or tasks simultaneously
Ability to work as part of a team in a multi-faceted environment
Special Instructions to Applicants:
In order to be considered, you must upload your cover letter and resume.
Application must be submitted by 11:55 p.m. (ET) of the posting end date.
Health Assessment Required:No
Advertised: 08 May 2025 Eastern Daylight Time
Applications close: 28 May 2025 Eastern Daylight Time