AMVETS Jobs

The Marketing & Communications Specialist II position involves overseeing the City's social media accounts, website, and digital marketing. Key responsibilities include creating and maintaining digital campaigns that further the City's strategic objectives, ensuring communications are branded with up-to-date materials City-wide, and developing content in multiple formats for a variety of mediums and platforms.   A Marketing & Communications Specialist II is responsible for developing, implementing, and managing marketing and communications strategy and public relations work for the City of Gahanna. The duties will include planning, streamlining, communicating, owning, and analyzing a variety of marketing information to facilitate communication distributed to employees, citizens, and the community.   *Starting Salary Range: *The starting salary is between the minimum and midpoint of the range ($63,169.60 - $77,376.00 annually).  Candidates will start at the minimum of the range unless their skills, experience, education or other factors exceed the qualifications for the position.    

Essential Functions of Work

• Formulate, write, edit, and coordinate public relations, communication, and marketing activities of the City.
• Develop and manage effective content strategies for the City's website and social media.
• Identify channels of promotion and distribution for City content based on available marketing data.
• Conduct market research through studies or surveys to target specific groups, determine the effectiveness of marketing activities, recommend enhancements, or refine marketing strategies.
• Respond to internal staff inquiries to ensure web-based content across various social media channels meets the marketing team standards and engages with the target audience.
• Coordinate, develop, and create video and other digital media content via multiple production and delivery methods.
• Manage and maintain a consistent look and feel through all marketing and communications materials, social media, and website content to ensure consistency in branding, style, and messaging.
• Provide editorial support, responsible for proofing internal and external messaging before publication, through department-approved proofing protocols and procedures.
• Report on and conduct marketing and business development research as needed and required.
• Regular, predictable, and punctual attendance is required.

* Important Functions*

• Serves as project manager on various multi-departmental projects.
• Designs, writes and edits a variety of marketing material including brochures, flyers, newsletters, reports, website and social media content, and other promotional material on behalf of the City.
• Coordinates the maintenance of the library of stock photos and videos for use on City social media and online accounts.
• Logistical, marketing, and/or communications support of special events and programs.
• May deliver presentations on behalf of the City.
• Performs other related duties as assigned by supervisor.

Minimum Qualifications

Any combination of education, training, and experience listed below provides the required knowledge, skills, and abilities to perform the job's essential functions.* *

Education/Experience: Bachelor's degree from an accredited institution with major coursework in marketing, public relations, journalism, or appropriate field of study or associate degree in coursework listed above and at least 4 years of related experience.

Licensure or Certification Requirements: Current and valid Ohio driver's license with an acceptable driver's abstract to meet criteria for insurabi