Job Information
Dish Network General Manager, High-Value Audience Acquisition in ENGLEWOOD, Colorado
Company Summary
DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America’s First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.
Job Duties and Responsibilities
We are seeking a strong, results-oriented team leader to manage our high-value and prequalified subscriber acquisition program through direct mail & digital channels and across brands. The successful candidate will work cross-functionally to deliver integrated and aligned marketing plans that effectively grow the business, create brand awareness, and drive long-term, profitable customer acquisitions.
Key Responsibilities:
Lead team responsible for developing and executing comprehensive direct mail & digital strategies targeting prequalified leads to drive profitable long-term customer acquisitions
Collaborate with internal teams, including marketing, analytics, and creative, to develop targeted and cohesive direct mail & digital campaigns aligned with business objectives and customer segmentation
Manage end-to-end direct mail campaign process, including list segmentation, creative, offer strategy & implementation, production & distribution while creating and defending business cases to educate on strategy, testing, expected results and secure funding
Analyze campaign performance and key metrics to identify areas for future testing, optimization and make data-driven recommendations for improvement
Stay informed about industry trends and best practices in direct mail, digital and other direct response marketing to ensure our campaigns remain innovative and effective
Lead prospect prequalification process to establish criteria and guidelines for lead qualification, segmenting for DM or Digital, in collaboration with cross-functional teams
Implement processes, systems and tools to streamline and manage prequalification process, across all available channels, and improve the efficiency of process and results
Monitor lead quality and provide regular reports and insights to stakeholders on prequalification performance, customer mix, future strategies and optimizations
Collaborate with sales teams for alignment of prequalified program and sales strategies, capabilities and processes to maximize budget & return, regardless of channel
Continuously optimize prequalification criteria based on feedback and performance while evaluating additional data for targeting, personalization & performance improvements
Skills, Experience and Requirements
Education and Experience:
Bachelor's degree in marketing, business administration, or related field
Proven experience (8+ years) in direct mail marketing management (digital experience a plus), with strong record of designing and executing successful prequalified campaigns
Skills and Qualifications:
Experience in lead generation and prequalification, preferably in the telecommunications or entertainment industry
Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance
Excellent team leadership and project management skills, with the ability to manage multiple campaigns simultaneously and meet tight, overlapping deadlines
Strategic thinker with a creative mindset and a passion for developing innovative marketing solutions
Strong communication and collaboration skills, with the ability to effectively interface with cross-functional teams and executive leadership team
Proficiency in marketing automation tools and CRM systems
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Relevant certifications (e.g., DMA Certification in Direct Mail) a plus
Salary Ranges
Compensation: $110,110.00/Year - $157,300.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
This will be posted for a minimum of 3 days or until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer - Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We are a true merit-based organization and work hard so there are no artificial barriers to one's potential success. DISH is committed to a workforce where everyone's opportunities are limitless.
Consistent with this commitment, DISH will endeavor to provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to the employee or others, or is otherwise not required by law.