Job Information
HEALTHEQUITY, INC. Sr Manager, Marketing Analytics in DRAPER, Utah
Sr Manager, Marketing Analytics
Job Locations
US-Remote
Our Mission
Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.
Overview
How you can make a difference
We are seeking a highly skilled and experienced Senior Manager of Marketing Analytics to join our dynamic team. In this role, you'll bring an innovative mindset and strategic thinking to identify and solve complex and high-impact business challenges, delivering data and insights that drive results. The successful candidate will be involved in high-level strategic planning and decision-making for the marketing team, requiring a deep understanding of HealthEquity's market, industry trends and organizational objectives.
You'll be responsible for overseeing omnichannel analytics and developing comprehensive marketing dashboards. The data you and your team will deliver will help optimize performance and drive outcomes that directly impact the success of key strategic initiatives. This role is critical in driving data-driven decision-making processes within the marketing department and will lead a small, dedicated team of analysts.
What you'll be doing
Channel and Program Analysis and Reporting: Develop and maintain comprehensive channel-level reporting systems to track key performance indicators (KPIs) and metrics for B2B and B2C marketing efforts. Generate regular, actionable insights into channel performance, program effectiveness, and overall marketing impact to drive business outcomes and marketing results. Collaborate with cross-functional teams to gather and analyze data, ensuring accuracy in reporting and alignment with overall corporate reporting definitions and standards.
Results and ROI/ROAS Analysis: Conduct in-depth analysis of marketing campaign spend and results, identify trends, and provide actionable insights. Present findings to key stakeholders and make recommendations for adjustments and improvements. Work closely with the team to iterate on strategies based on data-driven insights. Conduct thorough return on investment (ROI) analyses for each marketing channel and program. Identify areas for cost savings and revenue enhancement, aligning marketing strategies with overall financial goals.
Reporting Dashboard: Develop and maintain a centralized reporting dashboard for real-time visibility into marketing channel and program performance, providing actionable insights and highlighting key performance indicators (KPIs) for all marketing activities. Customize dashboards to meet the specific needs of different stakeholders within the organization. Ensure data accuracy and consistency across all reporting tools.
Channel and Program Optimization: Monitor and analyze performance across various marketing channels, including digital, social, email, and traditional media, to identify trends and optimize marketing strategies. Collaborate with marketing strategists and digital teams to enhance channel efficiency, conversion rates, and overall campaign performance. Stay abreast of industry trends and best practices to continuously refine optimization strategies.
Test Matrix Development: Collaborate with campaign and program marketers, as well as channel owners, to design and execute A/B tests and multivariate tests to evaluate the impact of different variables on channel and program performance. Develop test matrices to systematically evaluate and refine marketing strategies. Collaborate with the marketing team to implement testing plans and interpret results.
Documentation: Maintain detailed documentation of marketing channel strategies, test methodologies, and optimization processes. Ensure that documentation is easily accessible to team members and can serve as a reference for future campaigns. Continuously update documentation... For full info follow application link.