Job Information
Western Union Senior Manager, Global Media Agency Relations in Denver, Colorado
Senior Manager, Global Media Agency Relations – New York, New York & Denver, Colorado
Are you ready to lead a key worldwide partnership that delivers challenging growth targets for a global financial services company? Are you a paid media expert comfortable managing a large budget and supporting Digital and Retail Go To Market Teams across the world? Do you have experience aligning Global Marketing Leadership and Key Stakeholders on acquisitions goals, media strategy and AdTech roadmap implementation? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as a Senior Manager, Global Media Agency Relations.
Western Union powers your pursuit
In this role, your key priority will be to lead the Global Media Agency of Records Relationships Team and drive alignments between Go-To-Market, Performance, Retail Marketing on various Mar-Tech priorities and goals with our Agency of Record(s), media vendors, and other key partners. You will be responsible for driving best-in-class and results-oriented relationships
Role Responsibilities
Directly leads, and is responsible for, the execution of the global “non-working” media budget of +$20MM including monthly tracking with the Marketing Operations and Finance teams; ensures all POs are correctly created and shared; that all invoices relating to global budget are correctly paid; and that all Agency Volume Bonifications, Rebates, and Unbilled Media is properly identified, tracked, and executed. This budget is +60% (and the largest single component) of the total Global Marketing budget. Supports the execution of the 9-figure Digital and Retail Go To Market paid media budgets, owned by the regional teams.
Enables the success of the regional Go to Market teams through a best-in-class global media operation. This includes but is not limited to ensuring the correct Full-Time Employee structure at Global and Regional levels, and that all regional requirements for successful campaigns are met. Leads regular tracking, problem-solving, and planning meetings with key stake holders with VP-level, director level, and senior manager level stakeholders across all global regions. Holds regular discussions with Global Marketing Leadership, including the CMO, Global VPs, and Global Director stakeholder to ensure targets are met and stakeholder requirements fulfilled.
Ensures that internal web analytics and app engineering teams, as well as Media Agency Ad Ops teams, correctly set up and implement all Paid Marketing campaign taxonomy, all web tagging, and all app event tracking and attribution. Is comfortable in a developer environment and can lead discussions with Engineers, Product Managers, and Technology Directors to ensure key initiatives are implemented On Time and In Full.
Supports the Marketing Commerce and Innovation team by ensuring all media agency partner contracts are reviewed, negotiated, redlined, agreed, and executed On Time and In Full.
Supports the Marketing Commerce and Innovation team’s implementation of an enhanced performance measurement framework that improves Western Union ROAS, Customer Lifetime Value, understanding of creative asset performance, and that the “working” media budget is efficiently deployed across all channels. Ensures buy in from the CMO and Global VPs that sources of truth and metrics are aligned and uncontested with the support of the Global Data Analytics teams.
Recognizes and adopts industry best practices in media agency management, including a global Test & Learn program jointly with Senior Media Agency staff, Director and VP-level Regional Go To Market executives, and the head of Global Acquisition.
Engages with the Head of Privacy, General Counsel, Legal Director & Senior Managers, Information Security Lead to ensure all initiatives and programs meet internal and external regulatory requirements
Role Requirements
At least 10 years’ experience leading Media Agency relationships at a global or top-tier market level, including managing budgets $50M+.
Demonstrated experience in performance marketing / direct-response marketing.
Bachelor’s degree or equivalent experience in business, marketing, or a related field.
Deep understanding of the needs and motivations of a variety of stakeholders that interact with the global media agency.
Ability to communicate needs and objectives in a succinct, clear, and persuasive fashion across the position’s multiple stakeholders.
At least 5 years management experience/media agency management experience at a leadership level
Expert consumer of analytical tools and statistical models, with ability to translate into business and go-to-market strategies in support of Go-To Market regional teams
Knowledgeable about the contemporary AdTech environment and about Programmatic media, Paid Social and Search, Upper Funnel measurement, and Privacy regulations.
Demonstrated success managing complex business processes across multiple teams in a high-growth environment.
Ownership mindset with propensity for finding unique solutions to business challenges.
We make financial services accessible to humans everywhere. Join us for what’s next.
Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/
Salary
The salary range is $112,500.00 – $187.500.00 per year, total on-target earnings include short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few ( https://careers.westernunion.com/global-benefits/ ). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your United States – Specific Benefits Include
Family First Program
Time off
Medical, Dental and Life Insurance
Student Loan Repayment Program
Tuition Assistance Program
Parental Leave
Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.
Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location.
The expectation is to work from the office a minimum of three days a week.
We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
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Estimated Job Posting End Date:
05-08-2024
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.