Job Information
Henkel Senior Digital Manager - Alterna in Culver City, California
Senior Digital Manager - Alterna
About this Position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop What makes you a good fit. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
What you´ll do
Lead Alterna’s strategic media & digital marketing efforts
Launch media investment strategies across national, retailer, and digital channels, optimizing ROI through analytics and A/B testing
Oversee digital marketing budgets, ensuring efficiency across organic, paid, and eCommerce initiatives
Develop and execute data-driven digital marketing strategies across eCommerce, paid search, display, social media, and CRM
Drive organic social strategy, including influencer partnerships, content creation, and community engagement
Lead content ideation, execution, and optimization to maximize brand visibility and engagement
Partner with Brand, Sales, and eRetail teams to align marketing efforts with business goals
Oversee team of 2 direct reports
Manage full-service agency partnership
Analyze digital performance, providing insights to refine strategies and stay ahead of trends
Optimize campaigns based on audience behavior, social algorithms, and market shifts
What makes you a good fit
5+ years of CPG Digital Marketing experience required
Beauty industry experience preferred
Knowledge of consumer insights, analytics, and strategic decision making
Experience with campaigns and product launches
Demonstrated experience using social media for B2C marketing
Strong communication and organizational skills
Entrepreneurial mindset
Experience managing people and projects is needed
Knowledge of social media platform and content strategy (TikTok and Instagram)
Some perks of joining Henkel
Flexible work scheme with flexible hours, hybrid and work from anywhere policies
Diverse national and international growth opportunities
Globally wellbeing standards with health and preventive care programs
Gender-neutral parental leave for a minimum of 8 weeks
Employee Share Plan with voluntary investment and Henkel matching shares
Annual performance bonus
Comprehensive healthcare including mental health support and 401(k) plan matched by employer
Family benefits including fertility support, fully paid parental leave, caregiver services
1 day off, sickness leave, holidays, volunteer time off, summer Fridays & more
The salary for this role is $100,000.00 - $130,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics. We welcome all applications.
JOB ID: 25076364
Job Locations: United States, CA, Culver City, CA
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your accounthere (https://henkel.csod.com/ats/careersite/login.aspx?c=henkel&site=1&lang=en-US&returnurl=/ux/ats/careersite/1/home/requisition/69510?c=henkel&lang=en-US) to check the status of your application. In case of new account creation, please use your email address that you applied with.
Activate external content
When clicking the button below external content will be loaded which involves transfer of personal data (e.g. IP address) to external servers. This may involve that cookies are set by the external content provider. Please see Data Protection Statement for further information.
Accept for all YouTube content
Deactivate loading external content from YouTube.
How is work at Henkel