Job Information
VF Corporation Vans: Site Merchandising Manager in Costa Mesa, California
As the Manager of Digital Merchandising, you will lead the delivery of a best-in-class digital experience for Vans. You will drive online merchandising strategies leveraging analytics to improve the overall customer experience across the North America websites (US and Canada) and mobile app. You will improve customer conversion, AOV and time on site by presenting Vans’ products in the right way, at the right time, and in the right combination. As a primary liaison between internal teams, you will collaborate closely with various departments to drive the success of our brand through effective digital merchandising, compelling creative content, and consistent, cohesive brand and product messaging. The position reports to the Director of Digital Merchandising & Content and is a hybrid position working 3 days at our Costa Mesa, CA headquarters and 2 days from home.
Join the Vans Family
Vans ® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art, and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit.” We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and wholeheartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY . And we are passionate about local COMMUNITIES . And most of all, we are a family that has fun together.
At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across many initiatives to bring the Van Doren Spirit to life. We live for what we do.
How You Will Make a Difference
What you will do:
Establish and manage an on-site product life cycle process.
Manage and review merchandise presentation on site to ensure categorization, imagery, badging, product knowledge and pricing are accurate and meet brand guidelines.
Consistent, daily maintenance of the online store, executing predefined product merchandising strategies.
Support weekly/monthly reporting efforts to include presenting a clear product narrative around results and recommendations.
Conduct thorough site analysis to identify areas for improvement, such as navigation layout updates, PLP optimization, refining site search, cross selling, and upselling tactics.
Complete focus and understanding of our product offering: sku count, top sellers, worst performers, our full price to markdown mix, depth of inventory, highest and lowest price points.
Manage key product categories utilizing customer behavior data, including product views, reviews, conversion, sell through, style and category penetration, AOV and AUR.
Partner and collaborate with our SEO and Consumer Insights team members to ensure product key words are injected across PLP’s and PDP’s and A|B testing opportunities are suggested.
Effectively manage communication with the Paid Marketing team to ensure campaigns are focusing on the right products at the right time.
Meet with Buyers and Merchandisers on seasonal assortment strategies to include attending seasonal go-to-market weeks.
Collaborate closely with Marketing, Retention, Creative and Performance Marketing to drive demand through compelling emails, digital ads, and web content.
Partner with Site Operations and Digital technology teams to ideate and deploy new features or tools aimed at boosting product sales.
Partner in producing PDP (Product Description Page) photoshoots aligned with brand aesthetics.
Liaise with Customer Service, Catalog and Consumer Insight teams on product feedback and reviews to improve the product information on site.
Lead and mentor merchandiser/s utilizing their strengths coupled with teaching/coaching as needed.
How you will do it:
- Working with cross-functional partners you will build product strategies to grow our online business. Additionally, you will be a partner with our technology team to develop optimal processes and features for back and front-end experiences.
What success looks like:
Effectively and autonomously communicates data insights and proposes solutions to cross-functional teams and leadership.
Seeks new strategies to improve site experience and collaborates with team and cross-functional partners to execute initiatives.
Advocates for cross-functional initiatives and leads their function. Sets clear objectives, priorities, and metrics. Show ownership in execution and can keep cross-functional teams on course.
Free To Be, Inclusion & Diversity
As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 5+ years
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
The Ideal Candidate:
5+ years of experience in buying, planning, or merchandising (OMNI experience preferred)
2+ years of management experience
Deep understanding of merchandising KPIs and how the user journey impacts those metrics
Knowledge of merchandising back-end tooling; how to leverage them to support business needs (exposure to Salesforce Commerce Cloud, Monetate, Bloomreach, Salsify a huge plus)
Experience with other eCommerce platforms (i.e., Shopify, Magento, SAP Hybris) a plus
Highly proficient in Google analytics, Excel, and PowerPoint
Deep experience managing consumer goods in a lifestyle apparel and footwear market
Awareness of market trends, consumer tastes and has a discerning, elevated POV
Visual eye with the ability to curate strong assortments and site presentation; leveraging content to story tell around the product
Comfortable managing and analyzing large sets of data, summarizing findings into concise product narratives, and driving data-backed decisions confidently
Experience in a project management tool such as Confluence JIRA, Wrike, Asana
Excellent communication skills, with the ability to work collaboratively across teams and lead projects when necessary
Can manage workload independently and prioritize tasks
Process driven, detail oriented and a problem solver
Highly organized and methodical in approach with a proactive and curious mindset
Ability to implement and learn new systems and process with urgency
Results focused
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What is in it For You
We are in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That is why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we are the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities, and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It is the reason we come to work every day. It is a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Hiring Range :
$90,720.00 USD - $113,400.00 USD annually
Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.