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JPMorgan Chase Vice President, Deposit Shopping Strategy Lead (Assisted Channels) in Columbus, Ohio

The Marketing Acquisition team is responsible for driving incremental customer growth for the Consumer Bank (CB) through prospect acquisition and customer relationship deepening. One of the most important initiatives for CB is the rapid innovation and expansion of shopping experiences to better understand customers' needs and provide relevant, personalized recommendations for products and digital features. To support this strategic initiative, we are seeking to grow our team with a talented, data-driven marketing leader focused on re-imagining and optimizing our branch and over-the-phone deposit shopping experience. You will be responsible for identifying new opportunities and strategies to scale account volume by managing and prioritizing various initiatives and collaborating closely with National Sales and other partners. This is a highly-visible strategic role with significant interaction with cross-functional teams and leaders across the firm.

Key responsibilities include:

  • Develop strategy for and lead digital initiatives in support of new deposit account and customer acquisition by improving shopping experiences, increasing traffic and conversion. Key initiatives include:

  • Re-imagine the shopping experience in branch and over-the-phone to help customers and bankers discover needs and priorities and identify personalized solutions

  • Improve our understanding of the customer over time and meet their evolving needs, based on life stage

  • Develop and leverage insights, sponsor advanced models, and create shopping carts or similar experiences to launch 'better together' recommendations and drive multi-product origination

  • Develop, prioritize, and oversee best-in-class test and learn roadmap to drive measurable shopping flow improvements

  • Develop and implement cohesive marketing campaigns to improve conversion and maximize value

  • Lead end-to-end customer journey experiences for new product launches

  • Be a customer advocate - champion consistent and seamless user experiences across all assets and channels, with a focus on assisted journeys in branch and over-the-phone

  • Partner with Analytics, National Sales, and Digital teams to understand end-to-end digital performance - across traffic, engagement, conversion and account/customer quality metrics

  • Lead an indirect cross-functional team (Program Managers, Analytics, Digital, Direct Marketing and Technology/Product) in support of digital conversion opportunities - staying focused on scale and profitability while minimizing operational complexity.

The right person for this role:

  • Is a fantastic partner who leads through strong collaboration

  • Is highly curious and never settles for good enough

  • Is data driven and analytical, while also being a creative thinker

  • Is focused on how marketing drives quantifiable business results

  • Is vigorous and thorough in their management of details

  • Loves testing, learning, and taking calculated risks

  • Constantly pushes boundaries of "what could be" to drive innovation

  • Always focuses on the big picture, considering impacts outside their given initiatives

Additional requirements:

  • 4 year degree in Marketing, Advertising, Analytics, or Finance

  • 7+ years of marketing experience with expertise in digital conversion strategies and innovation, especially within mobile channels

  • Financial services industry experience a plus

  • Excels at managing multiple initiatives simultaneously within tight deadlines

  • Strong analytical, problem solving and planning skills

  • Develops strong partnerships; recognized as a team player

  • Proven ability to take initiative, influence others, and achieve results

  • Skilled and comfortable at working in a highly matrixed organization

  • Experienced manager of marketing budgets, forecasts, and expected returns

  • Comfortable with continuously changing priorities

  • Excellent written and verbal presentation skills

  • Highly proficient in Microsoft Excel and Power Point

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

Equal Opportunity Employer/Disability/Veterans

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