Robert Half International Lead Generation Digital Marketing Specialist in COLMAR, Pennsylvania
TCG has a successful client, near the Lansdale area, looking to add a B2B Lead Generation Digital Marketing Specialist to their team.
The goal of this role will be to create Digital Marketing Strategies that generate well qualified sales leads which align with annual marketing and sales targets.
The Inbound Digital Marketing Specialist will be be responsible for establishing an Inbound Marketing/Lead Generation Framework. They will create personas, drive digital lead generation campaigns and pivot their campaigns based on the results and analytics of all campaigns.
This person will report Directly to the CEO, and partner with the Corporate Marketing and Communications team. They must posses confidence, and be able to communicate across departments effectively, as well as take charge and grow the inbound lead generation on their own.
3+ years B2B Digital Marketing experience
3+ years lead generation experience
Marketing automation experience required- Hubspot/Zendesk experience preferred
Knowledge of Social Media Management (Paid and Organic)
Must be comfortable working directly with the C-Suite and across departments.
Experience with Water Treatment Industry preferred
Familiarity with Adobe platforms (InDesign, illustrator, photoshop) is a plus
At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Location: COLMAR, PA
Date Posted: May 16, 2019
Employment Type: Permanent
Job Reference: 03720-0010989598
Staffing Area: Creative & Marketing